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The more a business interacts with potential customers, the more likely it is to succeed. The challenge lies in increasing the number of those interactions or generating more inbound leads where the customer makes the initial outreach. One way to increase interactions is to develop a strategy to become the first company they think of when they need your service. This is possible with lead tracking and monitoring tools.
One tried-and-true way for small- and medium-sized businesses to drive interactions with potential customers is by utilizing custom toll-free vanity numbers (think 1-800-GO-FEDEX). These unique phone numbers are easy for potential customers to remember, and those potential customers will be more likely to call your business if you advertise an unforgettable 800 phone number because they know it’s toll-free, and it’s embedded in their minds through continuous promotion of the number as a response tool.
In fact, because words are more memorable than numbers, vanity toll-free numbers can be up to 14 times more effective than standard phone numbers.
Here we will look at vanity toll-free numbers, how to pick a vanity number for your business, and perhaps most importantly, how to promote your number and business once you’ve secured it.
Vanity numbers are toll-free phone numbers that are easy to remember because they use a word or phrase rather than a series of random numerals. Examples include numbers such as 1-800-FLOWERS, 1-800-GOT-JUNK, or 1-800-NEXT-WINDOW.
The idea is to come up with unforgettable toll-free numbers that make it easy for potential customers to remember and call when they need your services. Good vanity phone numbers use words that are closely associated with the business or industry, and they’re very easy for people to remember.
Vanity toll-free numbers can work for a wide variety of businesses, including small and medium-sized businesses, as well as multi-location or franchise systems, including the following:
Vanity 800 numbers for car dealerships and other types of automotive industry businesses can be effective at generating higher recall rates when used in ad campaigns. The automotive market continues to use television and other forms of traditional media consistently to promote itself. This includes both new and used car dealerships, as well as local and regional dealership groups. It could also extend to other businesses associated with the auto industry, such as auto finance, windshield repair, and auto parts. More general vanity 800 numbers like 800-NEW-RIDE or 800-NEXT-CAR work just as well at generating leads as do more specific brand numbers like 800-NEW-FORD or 800-NEW-JEEP.
The home improvement or remodeling industry covers a wide swath of businesses from roofing to kitchen remodels to patios and sunrooms. Whatever sub-segment of the industry, these businesses are advertising due to the intense competition in this space. Outdoor media like fleet vehicles, yard signs, and door hangers are great places to feature an unforgettable vanity number to drum up more inbound customer interest and book more jobs.
Post-secondary colleges and tech schools fall under this category, as do tutoring services and even military recruitment. Competition is also fierce among this group, and the need for an advertising and marketing strategy is imperative. Using a vanity number consistently in messaging across all promotional channels is a great way to reinforce the mission and brand of these educational institutions.
This is a wide-reaching sector that includes businesses such as cosmetic surgery, hospice/home care, dermatologists, eye and hearing clinics, dental offices, and health clubs. As with the industries above, there is a lot of competition for these high-cost services, and reaching the audience for these services requires a well-thought-out strategy. Vanity numbers like 1-800-NEW-SKIN or 1-800-NEW-TEETH communicate exactly the services that a business provides and will generate more inbound calls because of marketing and advertising campaigns.
Insurance companies, credit unions, mortgage companies, and lenders are similar to automotive businesses — they advertise their services consistently. Just think. Watching television, regardless of the time of day, you’ll see advertising for your local bank, national insurance companies, and credit cards. Again, this is a competitive business and these companies are looking for new customers, so using a number that aligns with what they do, like 800-NEW-CREDIT or 800-NEW-CASH, go together and are proven to increase response to advertising campaigns.
Here are some basic tips to keep in mind when selecting a vanity number for your business.
There’s no sense in having an easy-to-remember vanity number if people don’t hear about it, to begin with. Advertising and promotion are key components to reaping the benefits of your number. Here are some tips on how to get the most out of each advertising vehicle available for you to use.
Television remains one of the most popular forms of media in the U.S., with adults spending an average of four hours and four minutes per day watching, according to eMarketer. This means that television advertising remains one of the best ways to get your ad in front of hundreds of thousands, or even millions, of eyeballs with just one 30-second ad.
Here are some things to keep in mind when using television to promote your vanity toll-free number.
You might think that radio is a failing medium thanks to the rise of digital services such as Spotify or Pandora. You might be surprised to learn that, in the third quarter of 2016, some 97 percent of adults listened to traditional AM/FM radio. That translates to roughly 240 million adults in the U.S.
That’s not to say that digital listening options aren’t also a possibility. You can place local ads on digital streaming services, including Pandora and iHeartRadio, similar to the way you would place a traditional radio ad. Digital audio options also offer a great deal of flexibility, including the ability to target ads based on things such as zip code.
Here are some tips for promoting your vanity number in audio advertising.
The newspaper industry is in decline, but contrary to popular belief, print is not dead. In fact, nearly 170 million U.S. adults read newspaper content each month, according to Nielsen Scarborough. Further, 81 percent of those monthly newspaper readers read the print edition at least occasionally, while 51 percent read print exclusively.
Now, however, newspaper companies deliver more than just their print copies, which is why we refer to it here as “news media.” Many consumers of local news media do so on digital platforms, whether it’s the Internet, mobile devices, or apps, and these avenues offer advertising just like the traditional print product does.
Here are some tips that will help you maximize the effectiveness of your vanity number ads in news media.
Among adults with Internet access, roughly 70 percent still read a print magazine at least once a month, according to research from Maquoda. That compares to just 41.5 percent who read at least one digital magazine issue.
Here are some pointers on getting the most out of magazine media advertising.
Outdoor advertising such as billboards and signage is one of the oldest forms of consumer marketing, and it remains one of the most effective. According to one study, out-of-home advertising has higher recall rates than other media types, including television, radio, mobile, and print.
Billboards are a great candidate for vanity number ads for two main reasons. First, billboards in high-traffic locations can be seen by thousands of commuters each day. Also, the large format of billboards makes it a natural fit to make your vanity number noticeable.
Here are three ways to get the most out of outdoor advertising.
Alternative media is an offshoot of outdoor advertising. Think of it as the advertising formats you see outside that aren’t traditional billboards or signage. This may include advertising on custom-wrapped trucks or vans, ads projected onto the sides of buildings or the old-school sandwich board held up by a dedicated worker on the street.
Here are two ways you can use alternative media to generate buzz.
Direct-response advertising isn’t as prevalent as it once was, but it can still be effective. It comes in two main forms, television, and print.
Direct-response television ads were once very popular, often selling the type of “as-seen-on-TV” items you might come across while watching reruns of “Gilligan’s Island” in the middle of the night. These types of ads still exist, although now they more commonly attempt to direct viewers to a website. However, the ads do still include phone numbers, and just like any other form of advertising, a vanity number will stand out much more than a traditional phone number.
Other types of direct response advertising include print ads, flyers, circulars, and coupon books delivered to every mailing address every week or month. You’d be surprised by how many people look at this so-called “junk mail.” So this can also be a good place to showcase your vanity number.
There are various specialized media types that fall under one or more of the types previously discussed but are strong at delivering to audiences with specific backgrounds or interests. Here are some examples:
At 800response, we can help with every aspect of securing a vanity toll-free number for your business. As a premier provider of toll free vanity numbers, we have vast directory of available numbers, and it’s searchable by keyword, number, or business category.
It doesn’t end with securing your number, however. We also offer other services, such as geo-based call-routing solutions that we can customize to your business needs. In addition, we offer call monitoring services, such as call recording, real-time call-tracking reports, speech analytics, and automatic missed call alerts.
Over the years, we’ve helped companies of all types and sizes get the most out of their business with vanity numbers. We work with businesses in a wide range of industries, including education, automotive, financial, health care, retail, home improvement, and wireless communications.
We’ll work with you to come up with the best option for your business. Give us a call at our own vanity number, 1-800-NEW-SALE, and soon you’ll be answering calls from hundreds of potential new customers.