If you’re in sales, you probably do a lot of telemarketing. Of course, you probably end up leaving plenty of voicemails, too. If you don’t leave messages when you reach someone’s voicemail, you’re doing more than missing out on a possible return call — you’re also communicating that the reason you were calling isn’t very important.
Remember, even when someone doesn’t answer their phone, your phone number will still appear as a missed call. When the person you called sees your number pop up again later in the day, it’s likely they’ll assume you’re calling for no good reason. Then, instead of answering your call, they’ll send you directly to their voicemail because they’ll believe they’re not missing out on anything.
Tips to Leave Engaging Voicemails
Now that you understand how not leaving voicemails can negatively influence your sales and the likelihood that someone will take your call the next time you dial their number, it’s time for you to learn how to leave an engaging voicemail. Learning to leave engaging voicemails isn’t easy, but it certainly isn’t impossible.
Here are some tips that can help you leave engaging voicemails that will entice people to call you back:
- Don’t Fake Enthusiasm: Too many salespeople pretend to be excited about calling a prospect, which causes their tone of voice to go up a pitch or two. In general, this faux enthusiasm and unnatural tone of voice are turn-offs to voicemail recipients. When you leave a voicemail, use your normal tone of voice and lower your tone slowly as you proceed with your message.
- Call at the End of the Day: It’s common for people to remember the first and last things they encounter the best. If you leave voicemails in the morning, however, your prospects may forget about your messages by the time the end of the day rolls around. If you leave voicemails at the end of the day, your candidates may send you a quick email before they head home or make a note to call you back the following morning before their day gets too hectic.
- Ask a Specific, Personalized Question: While you may include generic questions in the emails you send to prospects, you should ask specific, personalized questions in your voicemails. The more specific and personal an inquiry is, the more likely it is that you’ll get a response.
- Keep It Short, But Not Too Short: When you leave a voicemail, it’s important for your message to be short, but it shouldn’t be too quick. An ideal voicemail lasts 20 to 30 seconds. If a prospect sees a message that’s only a few seconds long, they’ll probably assume the content isn’t worth listening to. On the other hand, if a message is longer than 30 seconds, they may not want to invest their valuable time in listening to it.
Use a Unique Closing to Make Them Remember You
Don’t use a generic close like, “Please return my call at your convenience” — use a unique close instead. You can make every conclusion unique by getting an easy-to-remember, vanity phone number and ending your voicemails with your custom number. Make your number memorable and your closes unforgettable with a vanity 800 number from 800response — More Calls. More Sales. More Profits.™ Contact us to get yours today.