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You’ve done it. You started your own business, and it’s thriving. But if you’re like a lot of entrepreneurs, that’s not enough. Now, it’s time to transition your small or medium-sized business into a full-fledged brand. Having a brand will make it easier for your business to compete with established competitors regardless of their size. It will also lend credibility to your organization and position your company for future growth.
If you’re interested in building a brand for your business, you might be wondering how you can go about it. While some companies can establish their brand quickly with a strong digital marketing campaign, transitioning a business into a brand typically takes some time and a considerable amount of work. Although that’s the case for many organizations, making the transition can pay big dividends in the end.
Here are some tips that can help you turn your business into a successful brand that’s widely recognized:
Before you can establish your brand, it’s to create an identity for it. Study your target audience to determine the characteristics they want a brand to have. Research the brand identities of your competitors to see which traits they’re using in their brand identities. If there are any desirable characteristics your competition isn’t already capitalizing on, consider using them in your brand identity. Even if your competitors are already using the traits your target audience finds attractive, don’t be shy about incorporating them into your brand identity, too. In the end, your target audience will tell you what you need to know about the brand identity they care about.
Once you create your brand identity, it’s time to give your brand a voice. Use the characteristics you used to create your brand identity to establish your voice. Once you develop your brand voice, incorporate it into every communication and marketing platform you use. While your brand identity will be based on core values that will define your brand as you move forward, your brand voice will likely change as your business adapts to changing circumstances in the future. Be sure to consistently use this voice across all marketing platforms – from your website to your social media and your print media.
Even if you have a brick-and-mortar location, it’s essential for you to cultivate a presence online. At a minimum, you need a website, a blog, and a few active social media accounts for your business. With about 95 percent of people between the ages of 18 and 34 years old following a brand using social media, failing to have a strong presence online and on social media could mean you’re missing out on a lot of sales and opportunities to increase awareness of your brand. This is also a great place to gather insight into your target audience and what they’re seeking in a brand.
Getting a vanity phone number is a fantastic way for you to build credibility for your brand. It’s also an effective way to keep your brand at the forefront of the minds of consumers when they’re looking for goods or services like yours.
Who would you do business with, a company with an all-numeric number you have to search for or a brand that’s easy to contact thanks to a memorable toll-free vanity number? Contact 800response to get a custom 800 number today.