A recent InsightsOne Study shows how we are tired of seeing, hearing, being presented with irrelevant ads, and we are taking action; #unsubscribe!
“The American people are tired of companies that appear to not respect or understand their needs,” said Waqar Hasan, CEO of InsightsOne. “The results of the study show that consumers have a real limit on what they’re willing to put up with, and this very real problem will have a negative impact on a company’s income statement if they don’t do something about it.”
A great number of people (83%) also report that irrelevant advertisements are actually getting in the way of their activities, such as web surfing (51%), and in another bad sign for ecommerce vendors: online shopping (37%), further demonstrating that when ecommerce sites fail to treat customers as unique individuals and anticipate their needs, they may be damaging their reputation and losing out on extra sales.
Read the full study here.