Guest post by Olivia Orzech, Digital Marketer at Ingage
For the longest time, we’ve believed that there were “good” salespeople and “bad” salespeople, but we weren’t able to quantify what made one good or bad. Thankfully, times have changed. We now know that anyone can be a good salesperson, as long as they’re given the right tools.
Recently, Ingage sat down with 800response and Kohler to talk about how data revolutionizes the modern market today and how to use data to change the way your company runs – especially with your sales presentations.
Finding The Data That Matters
You likely have endless amounts of data at your disposal, but how do you determine what is worth tracking? One of the most important pieces of data you can collect is the different sales analytics of your presentations. That’s where new software comes into play. If you’re working with a sales team in PowerPoint, you don’t have a lot of oversight when it comes to data. It’s impossible to see where the presentation is lacking, where reps or clients exit, and how much time they’re spending on each slide.
The solution is Ingage, an interactive presentation platform that offers more than just stunning visuals. With Ingage, you can access data and analytics that you wouldn’t have with other presentation software. The platform features advanced analytics, which update in real time and allow you to quickly view the important data you need. Whether you’re trying to learn exactly what reps are stalling on or where customers are losing interest, the analytics will ensure that you get the most information out of your sales team. And this allows you to sell better with a higher conversion rate.
Changing The Way You Sell
There are a few key things that every company needs to have, including: seamless branding, professionalism, and a high-quality sales presentation. All of which you can achieve with Ingage.
When we spoke to Kohler, one of the largest problems throughout their organization was brand misrepresentation. Because they were working on a PowerPoint presentation, many of the dealers edited presentations based on what they talked about most or what stood out to them. Though they weren’t trying to, they began to misrepresent Kohler as a brand.
With Ingage, they created stunning presentations that seamlessly integrated their branding. Plus, advanced analytics allowed them to easily discover which pages of the presentation were working and which ones needed adjustment. Kohler no longer worries about their brand being misrepresented or having a thousand different sales presentations out there.
When a salesperson shows up in branded gear, with an iPad, and a sense of knowledge, you know that they’re going to be successful. Professionalism goes a long way in selling to someone. And having Ingage on their iPad, ready to go, creates a difference in how consumers see your company.
High-Quality Sales Presentation
Most importantly, Ingage gives you a high-quality sales presentation that simply cannot be beaten, according to Neil Jochman at Kohler. With the ability to integrate photos, videos, links, and more, Ingage was made for increasing sales. Not only has Ingage changed the way Kohler sells their products, but we’ve helped thousands of sales reps sell better.
More About Ingage
Ingage provides data to both the sales rep and the sales manager. You can see in real time what’s happening with your sales team, where a presentation is slacking, how much time is being spent on each slide of the presentation, and more. Because most sales managers can’t sit in on every sales appointment, we created Ingage, which is the next best thing.
Our customers tell us that their reps are reviewing their analytics every night to see what they can do to increase conversions. This is truly data that makes a difference. Schedule a personalized demo so you can see for yourself how Ingage will revolutionize your sales department.