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Welcome to the final post in our 3-part blog series on how to market yourself as a home improvement independent contractor. This week, we’ll cover some quick marketing wins that can be applied to any small business.
Some marketing strategies are large-scale and designed to bring about gradual results. These strategies are essential for the long-term growth of your business, but they tend to require a lot of time and effort. You also want to implement some strategies that aren’t so time-consuming and have the potential to deliver more immediate results. When a marketing tactic is easy to apply and can provide an instant benefit, it’s known as a quick win.
Let’s look at just a few quick wins you can implement right away:
When someone ends up on your website, it’s probably not by accident. Chances are, they’re looking for a contractor in their area who they can hire for a home improvement project. Yours may be the only website they visit, but it probably won’t be, so you need a way to follow up with these clients to convince them to choose you over your competitors. You can only follow up with them, though, if you have their contact info.
One way to get it is by having a popup appear on the screen that asks them for some basic contact info so you can follow up with them. Since someone could easily opt out of this, you may want to offer an incentive. For example, you could ask them to sign up for emails from your business to receive an exclusive offer.
As you’re focused on gaining new clients, don’t forget about the old ones. Follow up with clients to see how they’re enjoying their new kitchen, deck or whatever project you worked on for them. This personal touch goes a long way toward turning these first-time clients into repeat ones. And don’t shy away from asking them directly if they need your services again, especially if it’s been a few months or more since you finished working for them.
Generating leads is important, but it’s only helpful if you make good use of them. However you get leads, don’t neglect to follow up on them. Sometimes people put off home improvement projects before finally deciding to pull the trigger and hire a contractor, so following up with them to offer your services may be that extra nudge they need to become your next client.
Following up on leads may include emailing or calling, depending on what contact info you have. Emailing tends to feel less personal, so even if you send an email, be sure to include your phone number and let them know you would be happy to talk over the phone.
Speaking of phone calls, making calls can still be a great way to connect with potential clients. Cold calling can be a simple way to identify some people who are interested in your business, especially if your business is fairly new, and you haven’t had a chance to generate leads. These calls don’t take long, so it’s not a huge time investment, and even if only a couple people are interested, that’s two potential clients you’ve gained.
It’s true, people don’t tend to enjoy talking to telemarketers, but you won’t come across as a telemarketer if you’re simply introducing yourself as a local contractor who would be happy to help if they have any home improvement needs. Offering an incentive, such as a new customer discount, would be a great way to start the conversation.
Whatever strategies you employ for quick marketing wins, you want to see a clear ROI, both in the long term and short term. To have a clear understanding of how your marketing campaigns are performing, you need tools to track your success and improve your ROI. Here at 800response, we offer advertising tools and services that are especially relevant to home improvement contractors.
For close to three decades, we have maintained the broadest selection of true vanity 800 numbers available. We’ve proven to you time and time again that vanity numbers work. One study found that the recall rate for vanity 800 numbers was over 75 percent higher than for numeric toll-free numbers.
Needless to say, this is a powerful marketing tool, especially for home improvement contractors. We also offer services like our sophisticated call routing platform and real-time call tracking reports, along with call monitoring services like call recording, CallFinder®Speech Analytics, and missed call monitor.
We want to help you succeed and become the go-to home improvement contractor in your area. Contact us today to learn more or to get a free quote.