The importance of vanity 800 numbers ironically extends well beyond one simply being vain. They pose a particular importance for businesses that may get a large portion of their business through phone calls.Some of the various ways companies can get the most out of their vanity 800 numbers and out of their overall advertising budget are:
1. Companies that advertise on television will need smaller time slots
Having a vanity 800 number allows companies to stretch their advertising dollars as much as possible since having vanity phone numbers will almost always result in a phone number being much easier to remember. Instead of requiring a long commercial with the phone number constantly posted and repeated, the same effect can be established by having a phone number that is easier to remember, making the benefits two fold: The phone number will be remembered more often and less money has to be spent on expensive commercial time.
2. Get much more out of billboard advertising.
One of the oldest and still most popular forms of advertising is through the posting of advertisements on billboards. While this method certainly works, it comes with a rather large caveat: If people are paying attention to the road, they shouldn’t be paying attention to the fancy billboards on the side of the road. Having a vanity 800 number allows for the billboard to make the largest possible impression in the second or two that the driver might actually look at the bill board. It is easier to remember a seven-character word and a bunch of random numbers.
3. They make a company seem more legitimate.
For the aforementioned reasons, having a vanity phone number makes companies seem much more legitimate and well managed since there really is no reason to not have a vanity number. It may cost a bit more upfront, but the benefits and gain in revenue by having an easy to remember phone number make up for that difference many times over.
If you would like to know more about the importance of vanity phone numbers, please feel free to contact us and we would be more than happy to elaborate for you.
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