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Winter Weather: Improve Return on Investment

If you are watching the news, you know winter weather is hitting and will continue to hit for several months. That means people will be needing help with furnaces, burst pipes, and similar services.

There are many companies who can fix furnaces, pipes, and help people out in the winter weather. However, if you are the person with pipes that have burst, do you want to have to look through the Internet for help? If the electricity is out, then that won’t work either.

Help people out this winter, and also improve return on your investment. Have a phone number that people can remember. When they are in the middle of a crisis caused by winter weather, they need a phone number that is easy to remember…. Read more » 

Be Memorable and Increase Response Rates with Vanity Phone Numbers

As you are driving down the road, which license plate do you remember? The one that says AH 78430, or the one that says MYCAR? We all remember MYCAR instead of the other one! In fact, we probably stop to actually read the license plate that says MYCAR instead of the other one? Why? We are drawn to the words that make sense.

As you are driving down the road, which billboard will you remember? The one that has five sentences, a 10-digit phone number and a URL address, or the one that says GET A NEW FORD TODAY. Call 1-800-NEW-FORD? We all remember the FORD billboard because it’s short and to the point. We can remember it. We probably didn’t even bother trying to read the other billboard…. Read more » 

6 Simple Ways to Grow Your Business

Have you been researching ways to boost sales, billings and profits?  Adding the most effective consumer response tool – an unforgettable toll-free vanity 800 number – to your advertising will get you there.  Here’s how…

A vanity 800 number will:

1. Encourage consumer action and reinforce your product/service…Read more » 

Proof That Vanity Numbers Work in Advertising to Get More Leads

If you use radio to advertise your business, then you know you have just seconds to make an impression and deliver your message.  So, giving the listeners something that will make an impression, something they will remember, is imperative to a successful radio campaign.

Research has uncovered that radio listeners recall words, like a vanity 800 number, much easier than a string of ten digits.  Therefore, including a vanity 800 number from 800response in your radio ads is the only solution if you want to reach your audience, and get them to remember you…. Read more » 

You’re So Vain-ity Telephone Numbers

It’s been a mystery for decades now. Originally released as a hit single in November of 1972, Carly Simon wrote this timeless piece and the subject of it’s lyrics have been debated ever since. Some suggested Mick Jagger. Other references point to Warren Beatty and even David Bowie. More educated speculation points to the song being about a collaboration of individuals. After all, we’re all at least a little vain. Why not embrace it? After all, what’s wrong with having a license plate that reads something like: “IM2Sexy”?… Read more » 

Short-Term Memory: Why 800 Vanity Numbers Are More Effective

Human short-term memory is incredibly limited – most people can only retain seven items in their short-term or “working” memory.  If you want to test someone’s short-term memory, give them a string of random numbers, like a phone number, and then ask them to repeat it.  They can probably do it the first time, but if you give them a new string and ask them to perform some activity before repeating it back, they’ll likely have forgotten…. Read more » 

Custom 800 and Toll-Free Numbers for Advertising

Custom 800 numbers are a great way to build name recognition for your brand. Using custom vanity numbers in print, radio and television advertising gives you a competitive edge in your industry. Vanity numbers have, on average, a 75 percent higher recall than numeric phone numbers with the average consumer. That means when a potential customer is in need of a service – whether it’s an auto repair, landscaping service or a cake – they’re 75 percent more likely to call your custom 1-800 number than a competitor with a numeric phone number…. Read more » 

Effectively Gauge the Success of Your Advertising with Call Tracking

If you are a business owner, office manager, or call-center supervisor, one of the most effective ways to gauge how well some of your marketing campaigns are working is through the use of top-notch call tracking software. If it’s something you haven’t fully investigated yet, just think of call tracking as the telephony equivalent of conversion tracking that you use for your company website.

Call tracking doesn’t record your actual conversations with customers, though a good call monitoring system can and maybe should be used in conjunction with call tracking to accomplish that. Instead, call tracking records more statistical-based information regarding your inbound customer contacts, such as:… Read more » 

Many Ways to Increase Advertising Response Rates

As a successful business owner, you already understand the value of advertising. After all, how is your customer going to find you if they don’t know you exist? So, there are many ways to get your message out there and make your potential customers aware of your existence. However, the savvy business owner is the one who further understands how that advertising results in the most desirable return on investment (ROI). Therefore, the need arises to increase advertising response rates as much as possible…. Read more » 

Phone Calls vs. Web Leads – Which Are More Valuable?

Marketers face a litany of tools to improve business performance, generate more leads, and grow their business.  Often though, they are not given good direction on how to incorporate all of those tools into their multi-channel strategy so that they work together to deliver optimal leads to their sales force.

Connecting with customers and building relationships is increasingly important in order for businesses to compete and survive in today’s increasingly competitive marketplace.  Connections can be made online through Twitter, Facebook, live chat and other social outlets, but live phone conversations are often more productive and a better way to build relationships with customers.  And so, encouraging customers to contact a business by phone, to have a live conversation, still plays an extremely important role in advertising strategies…. Read more »