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3 Pros of TV Advertising That May Surprise Digital Marketers

You don’t need market research or published studies to know that people watch a lot of TV in this country. But if you do want some stats, here are just a few.

Given these facts, it’s no surprise that TV advertising takes a big piece of the marketing pie for large, well-established companies. Successful businesses from almost every industry use some form of TV advertising to attract new customers. What’s surprising is the fact that many companies and digital marketers don’t see the value in TV advertising. Here are 3 reasons why they should…. Read more » 

The Continued Value of Traditional Advertising

As digital continues to become a strong presence in the advertising world, it is imperative to remember that traditional advertising remains very much relevant and effective.  Traditional advertising is still capable of producing millions of dollars in revenue, and has a more impressive ROI than online advertising alone.  Rather than being obsolete, traditional advertising demonstrates over and over again its inherent worth.

The continued success of traditional advertising can be summed up by the three R’s: Reach, Recognition, and Recall…. Read more »