The word “traditional” can mean different things to different people. For some, it can bring to mind something customary with a strong history. But for others, it can evoke feelings of being stuck in the past and an unwillingness to change with the times. The latter reason is why many businesses are wary of still using traditional advertising, fearing that they will be passé and ineffective if they don’t switch over entirely to digital.
But evidence shows traditional advertising still holds a great deal of value, even amidst all of the digital advertising strategies that we continue to see. Here are three reasons to make sure traditional advertising remains a part of your strategy…. Read more »