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Be Empowered – Learn About Customers with Vanity 800 Number & Tracking

Do your clients know who their customers really are; like their call patterns, purchase trends, satisfaction level, household income and home value? Where do they tend to live? And, what time of day do they tend to call?

Call tracking services provide accurate insights to answer many of these business questions that run through the minds of your clients, and that are discussed during management meetings:… Read more » 

Why Advertising with a Vanity 800 Number Gets You More Calls, Sales, Profits

Vanity 800 numbers are significantly easier for people to remember than a numeric phone number, either local or toll-free. In fact, a consumer research study shows a vanity 800 number has an average 75% higher recall rate among consumers than a numeric toll-free number, and a 57% average higher recall than a web address.

Here’s a small sample of the vanity numbers we have available:… Read more » 

Vanity Numbers For Fun and Profit

Welcome to one of the most original markets available to offer you our help! With our tailored and imaginative phone numbers, it is always difficult to get your company out of the public’s thoughts! Try a vanity phone number to make your company 25-50% more visible to the searching customer. You can find a vanity number for almost every industry.  Put in Water Bed and the machine will come back with a thorough list of appropriate phone numbers, such a 1-800-New Beds.  Is that not a more memorable phone number than a boring strip of numerals?… Read more » 

Heavy Media Users Still Spread Their Interests

According to results from an Edison Research and Arbitron study. heavy usage of one of the top 3 media (by reach) does not necessarily mean that less (than average) time is spent with the other media. Heavy internet users (4+ hours per day) report spending more than 7 hours per day on the internet, but the amount of time they spend watching TV (3:35 vs. 3:33) and listening to the radio (2:07 vs. 2:04) is on par with the general population…. Read more » 

Understanding Your Advertising Efforts Through Customer Service Analysis

Advertising your business can be extremely costly, yet, the most important aspect of your budget. Without advertising the public would not know about your business and what you have to offer. Without customers there is simply no business. Advertising can also be hit and miss. There aren’t any guarantees that the dollars spent on advertising will bring in customers. The key to successful advertising is targeting the right audience. The solution to finding the right customer base is by performing a customer service analysis…. Read more » 

The Future of Toll-Free Vanity Numbers

As a business owner, have you ever contemplated the historical path of toll-free numbers?  Probably not, who would – it’s a marketing and business tool that has been around since the 1960’s, and one that we all take for granted at this point in the evolution of business.

But, without toll-free numbers, where would we be?

We wouldn’t have call centers and contact centers.  We wouldn’t have amazing customer service stories the likes of what we hear from Amazon or Zappos.  Those success stories would be hard to replicate over Twitter or Facebook, business tools that are inherently impersonal since the entire interaction is with a computer, not a person…. Read more » 

Many Ways to Increase Advertising Response Rates

As a successful business owner, you already understand the value of advertising. After all, how is your customer going to find you if they don’t know you exist? So, there are many ways to get your message out there and make your potential customers aware of your existence. However, the savvy business owner is the one who further understands how that advertising results in the most desirable return on investment (ROI). Therefore, the need arises to increase advertising response rates as much as possible…. Read more » 

Improve Return on Investment with Cutting Edge Call Recording Technology

This is a question being asked by any business owner or manager worth his/her salt. Fortunately, as technology improves so does the ability to accomplish this, especially technology concerning call centers.

The single biggest way that call center technology can improve the ROI for your business is with call recording, and it actually accomplishes this in three ways:

At 800response, our services include a sophisticated Call Routing platform, Real-time Call Tracking reports, and Call Monitoring services like Call Recording, CallFinder,® Speech Analytics, and Missed Call Monitor…. Read more » 

When Should You Use a Vanity 800 Number, a Numeric Toll-free, etc.?

As a follow up to yesterday’s post, we wanted to share when it is best to use which type of phone number, as they all have their strengths.

Something to consider, when choosing which type of phone number to use in advertising strategies, is what type of media is being used in the campaign; radio, television, outdoor, print, or digital.

For broadcast media, like radio advertising, and for outdoor media like highway billboards, both of which are fleeting and “in the moment,” it is important to use a phone number that will be easy to remember at a later date, and which does not need to be written down.  This is where a vanity 800 number will work best…. Read more » 

What Types of Phone Numbers Are The Best Ad Response Tools?

The phone is the original direct response method and one that is still very much alive today.  A recent study conducted by American Express Co. finds that 90% of respondents said they still want their inquiries handled by live representatives over the telephone.  And, a BIA/Kelsey & Constat Local Commerce Monitor Wave study found that 65% of businesses rate phone calls as their highest quality lead source.

US consumers prefer to resolve their customers service issues using the telephone (90%), face to face (75%), company website or email (67%), online chat (47%), text message (22%), social networking site (22%)  – Source: American Express 2011 Global Customer Service BarometerRead more »