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800response Presents the 8th Annual Bull’s-Eye Ad Awards Winners

BURLINGTON, VT – February 18, 2013 800response, the leading provider of Custom 800 numbers (also known as vanity 800 numbers) and web-based call tracking, announced today the winners of the  2012 Bull’s-Eye Ad Awards. The annual advertising awards program honors creative use of vanity 800 numbers like 1-800-NEW-WINDOWS and 1-800-NEXT-STEP in customers’ advertising campaigns…. Read more » 

Optimize Process and Cost Savings with Speech Analytics

This week’s articles are continuing on the common challenges faced by businesses of all sizes and industries when it comes to capturing, analyzing and acting on customer and market data that is contained within customer conversations – or live phone conversations with customers.

As a reminder, the seven common challenges are:

1. Improve Customer Satisfaction… Read more » 

How Speech Analytics Will Help Achieve 7 Business Goals

Challenges Faced by Businesses – There are several challenges that many businesses share in common, that then are translated into business goals. This series of articles covers seven of these business challenges and how call recording and speech analytics can provide critical insights and directly affect a business’ ability to measure success in achieving those goals, as well as areas that may need improvement…. Read more » 

Vanity 800 Numbers Give Companies Professional & Creative Edge

Standing out from the crowd is the key to success, and vanity 800 numbers are a simple but effective tools for giving your company a professional and creative edge over the competition. A wide variety of businesses from home improvement to health care, automotive to education, can benefit from the branding and customer attraction advantages of a vanity 800 number.

Increase business image

Using a customized vanity 800 number fortifies your business brand by including it right in your phone number. Instead of a meaningless string of numbers, your phone number can be a tool for increasing awareness about every aspect of your business, from what you do to how you do it. Your vanity 800 number can reflect your company’s dedication or playfulness. It can create a targeted message that reminds people why it is that they need to remember you…. Read more » 

Analyze Call Data to Boost the Customer Experience

Like most businesses, you are probably (hopefully) trying every day to improve the customer experience for those that are buying your products and services.  But, if you don’t have a good sense of what you are delivering, analyzing it on a regular basis, and making modifications to process, then how do you know if you’re delivering a positive or negative experience?

In order to listen to, and react to, the current customer experience you’re providing, you need to have systems in place to help you monitor and analyze the content and context of the customer experience…. Read more » 

Consider Vanity Numbers To Brand Your Business

You’re in your car driving down the highway. You’re out running errands, which strangely is one of your favorite activities of the week. It gives you a break from the busy atmosphere of your business and allows you to just get away with your thoughts for a little while. You’re listening to your favorite radio station. Suddenly, a commercial comes on for a product you’ve always wanted to try. You start looking for a place to pull over so you can quickly write down the phone number when they announce it. But, you’re on the highway. There’s no place to pull over. They say the phone number and you repeat it to yourself, willing yourself to remember it and write it down when you get to your destination…. Read more » 

4 More Reasons to Use Call Recording in Your Business

Call recording has long been used in customer service call centers, but it can also be useful in other areas of business as well. Consider using call recording in your business to help improve service, improve training, improve customer satisfaction and improve your protection.

Improve Service

Recording calls allows the business to review calls for trends. If there is a sudden increase in phone calls around a specific product or service this will give the business specific information on what is happening to so you can provide a prompt solution…. Read more » 

Agency Wins Awards for 1-800-NEXT-STEP Campaign from 800response

 PHOENIX – The Arizona Office of Problem Gambling (OPG) has been honored for a public service campaign which prominently features its toll-free number, 1-800-NEXT-STEP.

The OPG, a division of the Arizona Department of Gaming, won two Bull’s-Eye Ad Awards in a nationwide competition sponsored by 800response, which recognizes strategic placement and integration of Custom 800 numbers in six categories. The OPG took First Place honors in two of those categories including, “Best Use of a Custom 800 Number in Print Advertising” and “Best Use of a Custom 800 Number in Integrated Advertising Campaigns.” The campaign consists of two thirty-second television spots and a series of print ads featured in gaming magazines and other publications around the state… Read more » 

Know Who Calls Your Business (or clients) with a Vanity Number and Call Tracking

Do your clients know who their customers really are; like their call patterns, purchase trends, satisfaction level, household income and home value? Where do they tend to live? And, what time of day do they tend to call?

Call tracking services provide the accurate insights to answer many of the business questions that run through the minds of executives every day, and that are discussed during management meetings:… Read more »