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Marketing Strategies for the Solo Startup

If you’re just starting out as a solopreneur, you’re in for a ride that may lead to financial freedom and plenty of flexibility. To be successful as a solopreneur, it’s vital for you to market yourself effectively. In today’s connected society, that usually means promoting yourself online on multiple channels and using some traditional marketing platforms.

While you may know marketing is crucial to your success, you may not be familiar with marketing strategies for the solo startup, and that’s okay. You can still engage in some solo startup marketing on- and offline without being a marketing expert.Read more » 

Habits That Will Make You a More Effective Salesperson

What’s the difference between good, average and excellent salespeople? While you may think it’s the numbers they post month after month, it’s not. Work habits are what separate the great salespeople from the average.  Practicing good habits day in and out create efficient, effective second nature actions.

Even great salespeople know there’s always something more they can do to improve their performance. In general, that often involves adopting a new habit or two that will help them become more effective in sales…. Read more » 

Creating Radio Advertising That Truly Stands Out

There has been a great deal of recent news reports of online advertising coming under a barrage of scrutiny, particularly with online media giant Facebook facing accusations of digital advertising fraud.  Studies show that nearly 60% of online advertising budgets fall victim to online fraud, including bots, minimal visibility, and “intentional misrepresentation”.

Radio advertising clearly has something going for it.  Here are some tips on how any business can make radio marketing both effective and lucrative…. Read more » 

The Staying Power of Traditional Advertising Today

It might seem sometimes as though people would just rather do away with advertising altogether, especially with people today being able to skip commercials during TV shows and install ad-blockers on their computers.  However, studies show people do not view all advertising mediums the same way.  When it comes to overall intrusiveness, people tend to have a far less favorable view of online advertising, with 73% claiming they found it irritating (the highest percentage of those who felt the same way about traditional advertising was just 36%).  Also, due to the lack of regulation in online advertising, people also find traditional advertising to be more trustworthy.  According to a recent survey, 61% said they trust TV ads, 58% trust print, 45% trust radio, and 42% trust out of home advertising.  But when it comes to online and social media ads, the trust levels were only at 41% and 38%, respectively.  It’s clear that when it comes to reception, traditional advertising wins out…. Read more » 

Out of Home Advertising Continues to Make Its Mark

The critically acclaimed and Academy Award nominated film 3 Billboards Outside Ebbing Missouri has put a bigger spotlight on outdoor advertising than has been seen in quite some time.  But while Out of Home (OOH) ads may not always get a lot of recognition, smart business owners know how crucial they are to their marketing strategies.  2017 saw the 7th consecutive year of growth for OOH advertising, and that trajectory is not expected to slow down.  Experts predict OOH will increase at a 4.6% CAGR (Compound Annual Growth Rate), reaching upwards of $45.4 billion by 2019.  Here are some of the secrets behind OOH advertising’s continued success…. Read more » 

Television Advertising Looking Good for 2018

As more and more companies are deciding how best to spend their advertising budgets, television advertising continues to be a marketing mainstay.  In fact, traditional TV advertising is expected to grow 7.8% to nearly $20 billion, according to a report from BIA/Kelsey. Even prominent businesses such as Google, Facebook, Netflix, and Amazon are getting in on this perpetually growing trend, increasing their TV ad spend by hundreds of millions of dollars each quarter.

What is it about television advertising that consistently makes even the most modern businesses realize its worth?  Simply put, television advertising boasts assets that proves its value over and over again…. Read more » 

Don’t Be an April Fool — 13 Tips for Using Your Call Tracking Data

Don’t Be an April Fool — 13 Tips for Using Your Call Tracking Data

For a long while, offline and online marketing analytics were two separate things. Online, print and television were spaced out, and you had separate strategies and processes for each. Thanks to modern data and analytics tools, however, this is no longer necessary. You can blend all the marketing niches to make your data work for you, as opposed to against you.

Leveraging your marketing data has never been more important, as customers demand always-on, omni-channel experiences that span multiple platforms and channels. A customer reaching out to your business might do so via phone, email and even text. The trick is not just tracking all those conversations, but merging the data so it contributes to the larger picture…. Read more » 

Tips for Successful Ad Campaigns in 2018 (and Beyond)

A new year sees many people seeing what changes and improvements they can make in their lives.  The same can be said for businesses, as they look to their past and current methods to see if they are fruitful, or if some alterations are needed.  And these decisions are especially important in the marketing department and its responsibility in creating the most effective advertising strategies to entice and draw in potential customers.  If your business is wondering which ad methods will best serve you in the coming year and beyond, here are some suggestions:… Read more » 

Print Advertising Isn’t Going Away Anytime Soon

The past 10 years have been a bit of an uphill climb for print advertising, but its perseverance has paid off.  Print advertising has found solid footing again, even among the rising presence of online advertising.  And those who make print advertising part of their marketing strategies are seeing real results, as print advertising offers real advantages over online ads.  Advantages such as:

Studies show when people read a printed ad, they are more engaged and focused then when they read something on a screen.  This is understandable, as our online devices permit/force us to multitask, dividing our attention between many different things at once.  However, print advertising is designed so a person has to focus solely on it, so people tend to read them more slowly and with more deliberation.  Plus, print advertising has a rich history which has garnered a respectable and trustworthy reputation, and people therefore tend to associate this reputation with the products that are being advertised.  All of which means print advertising is received on a much deeper level and is far easier to recall, thus making it more impactful than online advertising.  And businesses can strengthen recall of its advertising even more by using a strong call-to-action tool like an unforgettable vanity phone number, which provides customers with an easy to remember way to contact them…. Read more » 

Advertising Trends in the Auto Industry

It seems like you can’t go anywhere these days without encountering a commercial for a car.  But this is nothing new; for as long as people have been buying cars, auto dealerships have looked for the best ways to advertise their products.  Marketing is a fundamental part of the automobile industry’s success, and money, time, and effort is continuously invested in helping to discover the most effective methods.   Yet as dealerships find themselves presented with more and more ways to advertise, they know there are two key components to any great campaign…. Read more »