Last year, Apple used a series of billboard advertisements to promote the camera capabilities of its iPhone 6 model – a marketing decision that proved highly successful. It may sound odd to hear of a technological pioneer such as Apple using a seemingly old-fashioned advertising method like a billboard, but the truth is that Out of Home (OOH) advertising has proven time and time again to be effective. For each dollar spent on OOH advertising, an average of $5.97 is yielded in product sales. In fact, OOH is shown to offer consistent ROI growth than other traditional advertising formats, despite OOH having less ad spend. Here are just some of the reasons why Out of Home advertising is the only traditional media that demonstrates perpetual growth:… Read more »
It’s unfortunate that many consumers wonder whether 800 numbers are spam when they appear in their caller ID feeds. A lot of consumers view an 800 number as spam because they’re often affiliated with scams.
From criminals positioning themselves as IRS agents to thieves informing unsuspecting homeowners they’ve won money in a foreign lottery that doesn’t exist to nefarious people giving shoppers the chance to earn a high rate of return on an unheard-of investment, innocent people fall prey to phone scams every day. Over the course of a typical year, thousands of individuals lose money to scammers who use 800 telephone numbers. The losses consumers incur can range from a few dollars to all their savings…. Read more »
In essence, a vanity phone number is an alphanumeric telephone number that you can use as a marketing tool to relay information about your business. A vanity number such as 1-800-FLOWERS defines what a business does while making the company’s phone number indelible in the minds of consumers.
The biggest benefit of having a vanity phone number is that it’s easy for shoppers to remember. A recent study showed that vanity 800 numbers have a 75.4 percent higher recall rate compared to numeric toll-free numbers. Because vanity numbers normally require consumers to remember one or two words that communicate something about your business instead of a string of unrelated numbers, shoppers can make a connection between your phone number and business. This makes it easier for them to remember your vanity phone number and how using it can benefit them…. Read more »
Call recording has become practically a staple in contact centers all over the country. It’s virtually impossible nowadays to call a business and NOT hear the words, “This call may be recorded for quality purposes”. If you have and are using call recording in your contact center, that’s great! But are you taking advantage of all the means by which it can help you and your company?
Here are just a few ways in which call recording can give your company a real boost:
Being able to provide customers with what they ask for is terrific. But wouldn’t it be great if you could give customers what they want without them having to ask for it? The conversations that occur between agents and customers contain a wealth of information, and much of it may not be immediately obvious. This isn’t to say your agents need to develop mind reading powers; they don’t have to, as long as you use call recording. Call recording can help you listen to calls and detect any common customer questions or complaints that occur. And if you simply do not have the time to listen to multitudes of calls, adding a call mining tool such as speech analytics can be a tremendous advantage. Speech analytics can quickly comb through thousands of calls and scan for specific words and phrases, allowing you to easily see any patterns that may emerge. Armed with this knowledge, you can then obtain critical business insights and develop new business tactics that will help keep your customers happy and satisfied. The combination of call recording and speech analytics lets your customers know you’re really listening…. Read more »
The day after Super Bowl LI, many people were talking. There was certainly discussion about the unprecedented game, with the New England Patriots making sports history by coming back from a 25 point deficit in the second half to win in OT against the Atlanta Falcons. Those who had decided to go to bed early were more than likely kicking themselves the next morning.
But there was something else people were talking about the next day (other than Brady’s missing game shirt); something that’s discussed after every Super Bowl, no matter the events of the game: The commercials. The commercials aired during the Super Bowl have evolved into an institution almost as well-known as the event, itself. Actually, it may have surpassed it. Searching for “Super Bowl LI commercials” online can yield over 20 pages of results just in the following day!… Read more »
According to a recent study, radio advertising reaches 77% of adults daily, beating out the internet at 64%, and coming in second only to television, and radio advertising with vanity 800 numbers gets 14x more calls than ads with a numeric phone number.
A large part of this is due to radio being more available than the internet, with people being able to listen to the radio virtually anywhere they go, whether in the car, at work, outside, or at home. Most stations even offer streaming options via mobile devices. And with over 10,000 traditional radio stations in the United States alone, there is virtually something to appeal to everyone. No wonder radio boasts an audience of approximately 235 million each week…. Read more »
These reasons are why smart advertisers know traditional advertising still holds a prominent place in their marketing strategies. And one form of traditional advertising that tends to get overlooked is print advertising. But print advertising can be quite effective, and offers some marked advantages over online advertising.
It’s hard to argue with the fact that amazing advancements of today’s online technology in the past ten years alone have provided some conveniences for people. From being able to book a flight on your phone, to checking to see exactly where the package you ordered is on its route, the digital age has helped to make so many things so much easier…. Read more »
The holiday season is past us, but we wanted to reflect on how it all played out at the end of 2016 – how it impacted businesses and their advertising strategies and techniques.
From the store rushing crowds of Black Friday, to the frantic last-minute shoppers of December 24th, consumers were more prevalent than ever in Q4. And businesses took this shopping activity into account with their marketing strategies; knowing the holiday season is really the time to bring their A-game, companies found ways to do just that through the benefits of traditional television and outdoor advertising mediums…. Read more »
Whether it’s commuting to and from work or school, going for a run, or just enjoying a lazy Sunday at a nearby park, virtually nobody stays inside their house all day. As a result, most people are exposed to Out of Home (OOH) advertising when they step outside. The average consumer is exposed to 19.6 hours of OOH advertising per week, 2nd only to TV, and 75% of consumers ages 18 and over are reached by OOH advertising each month. And with studies showing people making a purchasing decision within 30 minutes of seeing an OOH ad, their effectiveness cannot be denied. So if you are wondering if you should add Out of Home advertising to your campaigns, consider these facts:… Read more »
According to the Small Business Administration, small businesses in America account for some interesting statistics. The 28 million small businesses in the United States are responsible for 54 percent of the country’s total sales, for instance. They also supply 55 percent of the jobs in the United States and have created 66 percent of the new net jobs that have been added to the workforce since the 1970s…. Read more »