Branding is all about setting yourself apart from the competition. While most business owners understand the importance of creating a memorable brand name, they don’t always implement the brand name in memorable ways.
For instance, when customers compare brands, they are more likely to remember numbers like “1-800-GOT-JUNK” over “Bob’s Junk Removal.” Using a catchy vanity number connects your brand name with what you offer, and it connects you to your customers.
Therefore, choosing a catchy vanity phone number is critical to your branding, and your bottom line.
How Vanity Numbers Boost Your Brand
Although a standard toll-free number gives customers an easy way to contact your business, a memorable, custom phone number can also reflect the products, services, or even the benefits your business provides. Along with promoting your brand and your business, a custom 800 number can also increase sales.
According to a study by Sales Insights Labs, “41.2% of salespeople said their phone is the most effective sales tool at their disposal.” Customers are more likely to make a purchase or complete a deal if they’re speaking with a live person. And they are more likely to call the business with the most memorable 800 number.
Now, we’ll show you some creative ways to use vanity numbers in your branding to boost awareness and sales.
Choosing the Best Vanity Number for Your Business
In the first stages of choosing a vanity number, it’s necessary for business owners to find custom vanity numbers available in their industry. 800response makes that easy with our easy-to-use Number Directory. By using this tool, you can see which vanity numbers are available and choose the best one based on your business name and product offerings. Plus, you can search for numbers using keywords or by category.
You can also select numbers associated with a particular aspect of your business or a new marketing campaign. For instance, because of the recent global microchip shortage, the used car market is booming right now. Toll-free numbers, such as 800-NEW-RIDE or 800-NEXT-CAR, will get a potential buyer’s attention and give them a memorable way to contact you. Therefore, these catchy numbers are ideal marketing tools for new advertising campaigns.
Heating & AC Contractor Scenario
As an example scenario, let’s say you own an HVAC company, and you already have an 800 number that customers know. But let’s say you’re looking to expand your cooling services. First, don’t limit yourself to AC-related vanity 800 numbers.
With our directory, you can choose up to five categories to search for all HVAC-related vanity numbers.
For this scenario, we’ve selected the following categories:
- Air Conditioning Contractors & Eqpmt
- Heating Contractors
- Heating Equipment
- Home Improvements
When you scan the results, you’ll see that each category has a list of available vanity numbers, such as 800-NEW-AC-UNIT or 800-HEAT-BETTER. But there are a few overlapping numbers, such as 800-NEW-ENERGY. You can use that number to route callers to specific locations or agents answering calls about new energy-efficient AC units. Or you could even launch a marketing campaign for energy-efficient heating and cooling services, using 800-NEW-ENERGY in your advertising.
The possibilities are literally endless given the wide variety of available vanity numbers. And the beauty of advertising with a vanity number from 800response is that all of our toll-free numbers come with call tracking. This valuable feature helps businesses track which ad campaigns perform well, and where to adjust their strategies.
Get a Vanity Number Today
At 800response, we are here to help you choose the best vanity toll-free number for your business, and your brand. Over the years, we’ve helped businesses in all industries get the most out of their vanity numbers. We’ll work with you when choosing the best phone number to generate leads, and we’ll provide the necessary lead tracking solutions to ensure your marketing campaigns are a success.
800response has the widest selection of vanity toll free numbers available today. Start generating leads and driving new business. Call 1-800-NEW-SALE or provide a little info to get a custom quote today!