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What’s the difference between good, average, and excellent salespeople? While you may think it’s the numbers they post month after month, it’s not. Work habits are what separate great salespeople from the rest. Practicing good habits every day will make you more efficient and effective.
Even great salespeople know there’s always something more they can do to improve their performance. In general, that often involves adopting a new habit or two that will help them become more effective in sales.
Whether you’re a great, good, or average performer, here are some habits that can make you a more effective salesperson.
Today, consumers have access to more information than ever before, and they can access that information from anywhere. That’s why it’s imperative that you know what you’re selling inside and out. Knowing the details about your product that are readily available to consumers on the Internet isn’t enough. You must know your product so well that you’re able to answer even the most obscure questions.
If you want to be a more effective salesperson, it’s essential that you practice active listening skills. Instead of thinking about what you’re going to say, your next appointment, or the latest Facebook post, be present in your conversations with prospects and react to what they’re saying. By practicing active listening, you’ll establish stronger relationships with your prospects that will help you convert them into clients who will remain loyal for years to come.
When you visit a car dealership, you’ll often see an assortment of body styles and car models. Dealerships sell a variety of vehicles because they know not every driver has the same likes, needs, and preferences. Similarly, your prospects are going to differ from one another. Get to know each potential customer individually so you can tailor your message and position your product or service as the best alternative available to them.
Successful salespeople always follow up with the prospects they meet with. If you’re not in the habit of following up with your prospects, it’s vital for you to develop this habit as soon as possible to avoid missing out on sales. Whether you call, send an email, or drop a handwritten note in the mail, following up with prospects is a must for salespeople in every industry.
With many salespeople working 10 or more hours per day, sleep isn’t a priority for a lot of them. If you don’t get the recommended 7 to 8 hours of sleep per night, your performance and well-being can suffer dramatically. A lack of sleep is often associated with poor decision-making, a higher number of mistakes, and forgetfulness. To become more effective in sales, prioritize sleep every day.
Utilize call tracking and monitor data to improve your close rate. Do you tend to close more phone pitches on Tuesday afternoons? Are Friday mornings most effective for your follow-ups? Do more prospects answer your calls Monday mid-morning? Gathering and analyzing this kind of data coupled with listening back to your phone calls for areas of improvement can drastically enhance your effectiveness as a salesperson.
One of the keys to reaching the next level of success in sales is making it easy for people to reach you. You can do this by getting a vanity toll-free vanity phone number that’s unforgettable. A custom 800 number has a 75 percent average higher recall rate than numeric phone numbers.
Make it simple for people to get in touch with you by getting a vanity toll-free number. Contact us today to learn more, or search our directory for a vanity phone number.
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