Marketing Strategies for the Solo Startup

If you’re just starting out as a solopreneur, you’re in for a ride that may lead to financial freedom and plenty of flexibility. To be successful as a solopreneur, it’s vital for you to market yourself effectively. In today’s connected society, that usually means promoting yourself online on multiple channels and using some traditional marketing platforms.

While you may know marketing is crucial to your success, you may not be familiar with marketing strategies for the solo startup, and that’s okay. You can still engage in some solo startup marketing on- and offline without being a marketing expert.

Getting Started With Digital Marketing as a Solopreneur

As you would expect, having a website is essential for solopreneurs just as it is for businesses that have employees. Having a blog is also advisable because you can use it to establish yourself as an industry expert by writing and posting authoritative blog posts.

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It’s critical that you keep your blog feed updated with recent, informative blog posts to prevent your blog from ultimately working against your online presence. If you don’t think you’ll have time to keep your blog feed fresh, it’s wise for you to investigate guest blogging possibilities instead of writing your content. Your blog content will also be the best foundation for your social media strategy. It gives you a connection between both mediums and a platform to promote your expertise.

Using Social Media as a Marketing Platform

While setting up a mobile-friendly website and establishing a blog are good starting points, you need to incorporate social media into your marketing efforts. To get started, figure out which social media platforms the members of your target audience use most often.

If you sell goods or services to businesses, you may want to focus your social media marketing on LinkedIn. With 78 percent of people between the ages of 18 and 24-years-old using Snapchat and 71 percent of the same group using Instagram regularly, you may want to concentrate on those platforms if your target audience consists primarily of younger consumers. And since 68 percent of all adults in the United States use Facebook, that platform should be part of your social media marketing strategy no matter how you define your target audience.

The key to social media marketing is to avoid spreading yourself too thin. You don’t want to market yourself on more platforms than you can keep up with. For social media marketing to be successful, you have to remain active and engaged. If you use too many social media sites to promote yourself, you’ll be overwhelmed, and your social media marketing will fall flat.

How Call Tracking Can Help Solopreneurs

While digital marketing is essential, so are traditional marketing channels, such as print ads, billboards and radio and television spots. When you use these marketing channels, it’s only natural that you’ll incorporate your telephone number so people can contact you.

Having a vanity toll-free number dramatically increases the likelihood that people will remember your number. It can also increase your response rate by 25 to 50 percent. Of course, you’ll only know if a vanity number increased your response rate if you track your results.

When you get a custom phone number from 800response, you’ll have access to a suite of 18 tracking reports to monitor your results. To learn more, contact 800response today — More Calls. More Sales. More Profits.™

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