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With so much online content to consume, you would think no one is watching TV. You might also think, therefore, you’d be wise to allocate your entire marketing budget to digital marketing. While that may be tempting, it’s simply not a smart move for the majority of businesses.
People still watch television. Consumers still listen to the radio, too. A lot of shoppers still enjoy looking through newspapers and magazines, as well. While passengers may prefer to use their mobile devices when they’re traveling in a car, many drivers, passengers, pedestrians, and cyclists still notice what’s on a billboard.
Clearly, traditional forms of marketing are still viable. But instead of placing your budget entirely in the traditional or digital basket, place your eggs in both baskets. Here’s how to diversify your marketing budget with a combination of conventional and digital ads for a better return on your investment (ROI).
When it comes to your marketing budget, it’s helpful to look at it like a bucket that contains all your marketing techniques and tactics. Every line item in your budget represents a marketing activity that will ideally produce the desired result. Managing your marketing bucket efficiently requires you to make sure your marketing budget is designed to support the specific goals you want to achieve.
Do you want to increase conversions online? What about attracting more foot traffic to your physical retail location? Would you like to Increase brand awareness? Generate goodwill? Whatever your goals are, you must ensure your marketing budget and objectives are in alignment.
While aligning your budget and goals is a valuable tip, it’s not the only one that can help you manage your entire marketing budget efficiently. Here are a few more suggestions that may help:
It’s important to use a call tracking number in your ads. This is particularly true for your traditional advertisements because viewers can’t click on anything to contact your business or navigate to your website. When you get a custom phone number from us, keeping tabs on your results is a cinch because you’ll have access to real-time tracking reports. Contact 800response to learn more.