Call Tracking with Local 800 Numbers
But how do you use call tracking with local 800 numbers? This post will tell you everything you need to get started.
There are several ways to track campaign performance, depending on the type of advertising you use and the call-to-action (CTA) in your ads. For example, if you run online ads, like pay-per-click (PPC) campaigns or banner ads, you can use unique toll-free numbers to track clicks and incoming calls. But, if you run traditional ads, like radio or billboard campaigns, you’ll want to use a more memorable phone number. … Read more »
4 Ways Call Tracking Numbers Save Money for Businesses
Call tracking numbers are easy to acquire and ideal for tracking the success of your advertising campaigns. Let’s say you already have some call tracking phone numbers, and you have strategically placed them in your various ads. Great!
Now what? Now you learn how to use them to your advantage. Here are a few simple ways to leverage call tracking numbers to boost sales and save your business money.
Call tracking numbers should always come with services that optimize your numbers. For instance, many call tracking vendors will provide you with basic caller details, such as name, address, and average household income (based on caller’s market area/area code). You can also get more detailed caller demographics like homeownership, marital status, and more with consumer profiles. … Read more »
Auto Dealer Uses Vanity Numbers, Call Analytics to Gain Customer Data
This is an interesting use-case of an automotive dealer who is successful at using a vanity number to bring in more calls from his TV ad campaigns, and then reviews the recorded calls using speech analytics technology to identify areas where they need improvement; what are callers looking for, how many calls do they get related to financing, what percent of their inbound calls are due to customer complaints, and what pricing strategies are their competitors using to lure customers…. Read more »