Why Your Company Needs TV Advertising
Ad buyers are expected to spend up to $9 billion on TV advertising in 2017. Surprised? You might be if you’ve been hearing the common refrain of “TV advertising is dead”. But the truth is that TV advertising is proven to have the highest ROI in terms of both sales and awareness. In fact, a study from Neustar looked into a wide variety of industries over seven years and discovered that for every $1 million invested, TV advertising has a lift that is 7 times better than paid search and 5 times better than online display advertising.
If you have been on the fence about making TV advertising a part of your marketing strategy, here are some reasons that might just give you that final push.
TV Has More Ways to Reach People
Despite the growing trend of streaming services, Nielsen research shows that viewers between ages of 18 and 24 still watch over two hours of traditional hours a day. With all the options of TV channels these days, being able to hit the right audience is easier than ever. If you are aiming towards a broader audience, broadcast channels may be the way to go, as they have a tendency to have more overall viewers than specific cable channels. However, cable channels may be the better option if your product or service is geared toward a specific demographic. There is a cable channel for practically every niche these days, from gender and age to hobbies and interests, making it easy to find the best one for your advertising. And if your campaign is going to be short-term, advertising to the right people is even more important. No matter who you are trying to reach, TV advertising can help you make contact.
TV Advertising Doesn’t Need to Be Expensive
A big reason that companies tend to shy away from TV advertising is because it is seen as too expensive. This is especially true for smaller businesses with a more limited advertising budget. And while much of the cost of TV ads go into production values to give them a more polished, sometimes flashier appearance, the fact is you don’t need to spend a huge amount of money on a TV commercial for it to be effective. A local business can air a short and simple commercial promoting a sale they’re having or a special offer that’s only good for a certain amount of time. It doesn’t need to cost a lot, but it can still work. Because when it comes to advertising, the most important thing is to be remembered. And one of the best ways to accomplish this is with a strong call-to-action such as an unforgettable vanity number. The value of people being able to recall how to contact you is greater than even the most expensive special effects.
Many successful companies know a mix of advertising media is the best way to determine the most effective strategies. But when the results come in, TV is still shown to be the best choice. And the simple reason why is that it works. No wonder TV ads are predicted to rise between 5 and 7% per year for the next thirteen years. Make sure you’re not left behind! Contact 800response today to discuss how you can setup an effective TV advertising campaign incorporating a vanity phone number for your business!