Web Companies Are Advertising More and More on TV

According to an article in the Wall Street Journal, web brands have spent $959.5 million on television ads in the U.S. during the first eight months of 2013, up 2.6% from a year earlier. Companies like Trip Advisor and Zillow, who offer online services with no retail location and who do not drive inbound phone calls, are using advertising to reach their audiences. This is all despite Google and Yahoo, even Bing, who are trying to take over the advertising market with their online digital services.

This is all good news for those television stations – both local and national, and advertising agencies who still produce TV commercials for their clients. With these large, U.S. companies still seeing the tremendous value and reach in a traditional media strategy, the trickle down effect is inevitable.

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