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If you’re a business owner, you may wonder where you should be tracking calls from. The answer is everywhere! While you may think that’s overkill, it isn’t. If an advertisement has your phone number in it, you should track its performance. With call tracking, you can get as much detail as possible to help generate inbound calls to your business.
If you don’t measure the effectiveness of your ads, there’s no way to know your ROI. To understand what kind of return you’re getting on your investment in those ads, tracking calls is a must. To improve your ROI, you must keep tabs on what’s motivating people to contact your organization.
Imagine that you run a health club. And new memberships surged right around the time you placed an ad in the paper and on a billboard. So you assume the increased interest in your health club is the result of your newly implemented marketing messages. But without any data to support your supposition, you will never know.
Now, it’s time for you to renew your ad and lease that billboard again. However, now you’re short on funds because you decided to open a second location to accommodate more gym members. You realize you can only afford to run the ad in the newspaper or lease the billboard.
How will you be able to decide between your two options? If you tracked your calls, you will know exactly which medium is responsible for generating the most interest. By using call tracking, you never have to worry about making the wrong decision because you have data to tell you which choice to make. You’ll also gain the confidence that you’re spending your money on ads that have proven to get results.
While we said it before, it’s worth repeating — if you put your phone number out there, you should track its performance. Is your phone number on your website? If so, track the number of calls it generates. Do you include your phone number in direct mail campaigns? Then you need a call tracking number to know who responded.
From the banners on your website and the emblems in your store to your billboard ads, print advertisements, radio spots, and television commercials, every single thing that makes your company’s phone number available to the public needs to be tracked — period.
Tracking calls may seem intimidating, especially if you use your phone number in a wide array of ads and different platforms. But it doesn’t have to be. In fact, we make it easy to track your calls.
When you get local tracking numbers and toll-free vanity numbers from 800response, you also get built-in call tracking. More specifically, you’ll have access to a suite of real-time call tracking reports that include specific metrics you can review to analyze key performance indicators like call volumes for particular ads.
To learn more about our call tracking solutions and how they can benefit your business, contact 800response today