Client: Director of Marketing & Advertising – Midwest
Background: Heath care provider with over 50 locations receives thousands of calls each month.
Challenge: Maintain top-of-mind awareness within their communities and be the first provider people think of when they need care.
Solution: Use 1-800-NEXT-CARE on clinic materials to build the brand and stay top-of-mind with future patients.
Results: According to the Director of Marketing & Advertising, “we use a vanity 800 number to help create brand recognition and provide an easy way for our patients to remember who to call when they need healthcare.”
“We have used the vanity 800 number on our clinic materials, and in our advertising, so that people have an easy way to identify our clinics and contact us quickly when medical needs arise.”
According to her, “Having 1-800-NEXT-CARE, a memorable phone number, ensures that people will remember our phone number and contact us first, rather than having to look up the phone number of a healthcare provider and perhaps come across a competing clinic in their area.”
The healthcare provider uses the real-time call-tracking reports to collect data on the company’s incoming call volumes. “I refer to the report at least a few times a month, and more often than that when we are running a specific campaign where I need to closely monitor the response rates.”
“We’ve seen calls come into our vanity 800 number months and even years after a campaign has ended. To me, that says that people have memorized our phone number and continue to call us when they are in need of medical care.”