The benefits of using a vanity 800 number with tracking and recording are huge. We were receiving between 350 and 450 calls per month. After activating the vanity 800 number that increased about 70%, to 600 to 700 calls per month. We now know that we are getting the maximum potential out of every ad dollar spent with the tracking reports. And, we are able to train and run our admissions department more effectively utilizing the recorded calls as training tools.