Vanity and Traditional Numbers: What’s the Difference? - 800response

Comparison of Vanity Numbers and Traditional Numbers: What’s the Difference?

As a business owner, you know successful marketing involves converting consumers into inquirers, and then converting those inquirers into paying customers. While that may be the goal of your marketing campaign, it doesn’t necessarily mean you’ll be successful at achieving your objective.

To be successful, your marketing message must rise above the advertising “noise” from other businesses, including your direct competitors. In the 1970s, the average consumer was exposed to just 500 marketing messages per day. Today, they’re exposed to ten times that number, so it’s easy to understand how difficult it can be to make your advertisements stand out from the pack.

What can you do to make your marketing messages unforgettable? Use 800 numbers from 800response. Our 800 numbers are safe, and you’ll enjoy access to the best call tracking service when you choose us.

Benefits of 800 Numbers

Unlike a traditional phone number that consists of a random set of numbers assigned to you by a telephone company, a vanity 800 number gives you the chance to communicate something about your business. You can use a custom 800 number to share the name of your company, or to explain a benefit your business provides. Put simply, you can use a vanity number to describe your business and reinforce your brand.

Because vanity 800 numbers consist of verbal messages instead of numbers, they’re much easier for consumers to remember. One study showed that vanity toll-free numbers have a recall rate that’s more than 75 percent higher than the recall rate for numeric phone numbers. A separate study revealed vanity phone numbers are 14 times easier to remember compared to phone numbers consisting of digits.

A vanity number doesn’t just make it more likely that someone will remember your phone number; it also increases the likelihood that your number will be used. More specifically, research shows companies that use custom 800 numbers and phone number monitoring experience a 25 to 50% increase in their response rates compared to traditional toll-free and conventional local numbers.

A custom 800 number can also increase the trust people have in your brand. Over the years, consumers have been conditioned to associate toll-free phone numbers with established businesses of considerable size. By using a vanity number, you can give customers and prospects the impression that your organization is larger and has a broader reach than it really does. This can improve your brand’s credibility and increase the attractiveness and desirability of your goods or services.

Call Monitoring With 800response

You’ll have access to a state-of-the-art call monitoring platform when you choose 800response for your vanity 800 numbers. Our integrated call monitoring system provides a suite of 18 comprehensive call tracking reports. This capability gives you everything you need to analyze your call tracking metrics and make any adjustments that are necessary to enhance your marketing campaign, sales processes and customer service procedures. In other words, our system gives you the tools and information you need to make the most of your marketing efforts and provide a next level customer experience every time someone contacts your business.

Contact 800response online or call us at 1-800-NEW-SALE to learn more about the benefits of having a vanity number and an advanced phone number monitoring system at your disposal.