It’s no secret that customer service and the customer experience are now the key differentiators between competing businesses. That’s why companies spend a lot of money on gathering customer data. But the most successful companies know how to use that data to ensure customer satisfaction and understand what motivates their customers.
Kohler is a good example of a company that used customer insights to better understand their customers and give them what they want. Not only did this help Kohler provide better customer service; it also gave them an opportunity to capitalize on the insights they gained to help grow their business…. Read more »
Call tracking numbers are easy to acquire and ideal for tracking the success of your advertising campaigns. Let’s say you already have some call tracking phone numbers, and you have strategically placed them in your various ads. Great!
Now what? Now you learn how to use them to your advantage. Here are a few simple ways to leverage call tracking numbers to boost sales and save your business money.
Call tracking numbers should always come with services that optimize your numbers. For instance, many call tracking vendors will provide you with basic caller details, such as name, address, and average household income (based on caller’s market area/area code). You can also get more detailed caller demographics like homeownership, marital status, and more with consumer profiles. … Read more »
In the words of Johnny Mercer and The Pied Pipers…”you gotta, accentuate the positive, eliminate the negative.” We’ll skip over the part where he sings “don’t mess with Mr. In Between” because when dealing with analysis of the conversations taking place between your employees and your customers, it is essential to mess with the in between as well, meaning all recorded phone calls.
Speech Analytics technology has been around for several years now, though businesses are still slowly gravitating to the automated solution for analyzing business calls. For many years, and still to a pretty big degree, call centers – internal our outsourced – have been analyzing calls manually by listening in and analyzing their real-time, and in some cases recorded, conversations with their customers. And while we’re all aware that call center conversations are monitored for quality purposes, speech analytics will take a conversation and analyze it through software; therefore automatically and in real-time…. Read more »
Here are just a few reasons why we love living in the Green Mountain State, and being headquartered in downtown Burlington, VT:
According to Kiplinger’s recently released data that shows why it’s so great to be here:
1. What the locals love: Farm-to-table food at spots such as the Farmhouse Tap & Grill and Skinny Pancake creperie, and easy access to ski slopes. YUMMY!… Read more »
Implementing call recording that is enabled with speech analytics technology into daily operations provides enormous value to the business overall, as well as to the many departments within a company that field incoming calls, which hold a wealth of valuable business information. With a vanity number, your business will get more incoming calls. Then, call recording and speech analytics technology will allow you to search and analyze calls for key content that will deliver additional business intelligence and close knowledge gaps, all while making your business more successful and profitable…. Read more »
Are you trying to find an easy way to brand your business? Choose a custom 800 vanity number and stand out from the crowd in your specific industry.
Vanity numbers are significantly easier for callers to remember than numeric phone numbers. So, why be a plain Jane when you can stand out?
When you’re watching a commercial on TV about flowers and the vanity number pops up, 1-800-FLOWERS®, you’re more likely to remember it later in the day to give them a call and place an order. Do you have some old furniture and other items lying around the house? I bet you’ll remember that 1-800-GOT-JUNK® is just the place you need to call to get that taken care of. It’s a proven fact that 75% of calls placed are recalls based off of memory alone…. Read more »
A little homage to St. Valentine…
And, with a vanity number, you show homage to your customers.
Why?… Read more »
BURLINGTON, VT – February 18, 2013 – 800response, the leading provider of Custom 800 numbers (also known as vanity 800 numbers) and web-based call tracking, announced today the winners of the 2012 Bull’s-Eye Ad Awards. The annual advertising awards program honors creative use of vanity 800 numbers like 1-800-NEW-WINDOWS and 1-800-NEXT-STEP in customers’ advertising campaigns.
2012 Bull’s-Eye Advertising Awards – 1st Place Finishers:… Read more »
You’re in your car driving down the highway. You’re out running errands, which strangely is one of your favorite activities of the week. It gives you a break from the busy atmosphere of your business and allows you to just get away with your thoughts for a little while. You’re listening to your favorite radio station. Suddenly, a commercial comes on for a product you’ve always wanted to try. You start looking for a place to pull over so you can quickly write down the phone number when they announce it. But, you’re on the highway. There’s no place to pull over. They say the phone number and you repeat it to yourself, willing yourself to remember it and write it down when you get to your destination…. Read more »
PHOENIX – The Arizona Office of Problem Gambling (OPG) has been honored for a public service campaign which prominently features its toll-free number, 1-800-NEXT-STEP.
The OPG, a division of the Arizona Department of Gaming, won two Bull’s-Eye Ad Awards in a nationwide competition sponsored by 800response, which recognizes strategic placement and integration of Custom 800 numbers in six categories. The OPG took First Place honors in two of those categories including, “Best Use of a Custom 800 Number in Print Advertising” and “Best Use of a Custom 800 Number in Integrated Advertising Campaigns.” The campaign consists of two thirty-second television spots and a series of print ads featured in gaming magazines and other publications around the state… Read more »