The Proof is in the Research!
Market research studies show that consumers have higher recall rates of vanity 800 numbers when they are used in advertising:
• Advertisers can expect up to 84% improvement in consumer recall using a vanity 800 number in outdoor and print advertising vs. a numeric toll-free number.
• Consumers are 9x more likely to recall vanity 800 numbers in broadcast ads vs. numeric toll-free numbers.
Television Advertising, Toll-free & Vanity Numbers:
• 82% of phone numbers in TV ads are toll-free.
• 64% of toll-free numbers used in TV advertising are vanity toll-free phone numbers.
Radio Advertising & Toll-free Numbers:
• Radio ads featuring a vanity 800 number yield 58% more calls than an identical radio ad using a numeric toll-free.
• Almost 60% of study subjects recall a vanity 800 number after hearing only one time.
Billboard Advertising, Toll-free & Vanity Numbers:
• 75% of the total toll-free numbers used on billboards are vanity toll-free numbers.
Remember these stats when you’re developing your client’s next advertising campaign!
Visit https://800response.com/success-stories/featured-stories/ for more research studies conducted on the effectiveness of vanity 800 numbers in advertising.