As a successful business owner, you already understand the value of advertising. After all, how is your customer going to find you if they don’t know you exist? So, there are many ways to get your message out there and make your potential customers aware of your existence. However, the savvy business owner is the one who further understands how that advertising results in the most desirable return on investment (ROI). Therefore, the need arises to increase advertising response rates as much as possible.
There are several ways to increase your advertising response rates. The list that follows is just a sampling:
- Get ‘Em While They Last! One of the oldest “tricks in the book”, but effective. Create a sense of urgency with your target audience and cause them to act quickly.
- Stress the Top of the Line – Rather than using discounts, rebates, and markdowns to unintentionally suggest that your product isn’t worth the original price. Stress the fact that your product or service is top quality and flat-out worth more.
- Sweep ‘Em off Their Feet! Sweepstakes, contests, and promotions are great ideas to make consumers involved and identify with your product. It’s fun and can pay off not only in increased response rates, but also in creating a lively and upbeat image for your brand.
- Easy Does It – Do the grunt work for your customer. Make it easy for them to contact you. Pre-address your envelopes (if you’re still using snail mail for anything), make your website user-friendly, make your email address easy to remember and keep it very visible on your website, and strongly consider the use of vanity phone numbers and toll free 800 numbers.
The ROI of a custom 800 number can far outway the cost of acquiring one. The tracking data shows that businesses with an easy to remember custom 800 number can enjoy a 25-50% higher advertising response rate than businesses with an ordinary numeric phone number.
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