Outdoor Advertising Growth Continues Over Three Years
Outdoor advertising continues to grow – which is a good sign if you’re advertising with a vanity 800 number and you want to reach people with vehicle signs, billboards, truck wraps, bus wraps, subway ads, and any other form of outdoor!
According to the Outdoor Advertising Association of America (OAAA), out of home (OOH) advertising revenues rose 5% in the second quarter of 2013 compared to the same period in 2012, accounting for nearly $2.2 billion. Revenue for the first half of 2013 reached nearly $3.7 billion…. Read more »
Vanity Numbers Perform Well in Radio Advertising
Radio advertisers have just seconds to make an impression and deliver their message. So, giving the listeners something that will make an impression, something they will remember, is imperative to a successful radio campaign.
Research has uncovered that radio listeners recall words, like a vanity 800 number, much easier than a string of ten digits. Therefore, advertising a response tool like 1-800-NEW-CARS is the only solution if you want to reach your audience, and get them to remember you…. Read more »
Traditional & Digital Advertising – A Well-Rounded Mix
Advertising continues to evolve as digital options become more cost-effective, and human nature drives people to the web. Marketing experts agree that advertisers should not completely abandon the use of traditional forms of advertising, like radio, television, outdoor and even newspapers. These forms of media are still prominent in the advertising mix.
TVB, the trade association of America’s commercial broadcast television industry, reported in 2012 that TV continues to be the best driver of automotive marketers, and that local TV stations are the biggest advertising category for the largest industry category that conducts TV advertising. The association reported that from January through September 2012, Chrysler committed 36% of its ad budget to local TV and saw a 14% boost in November unit sales versus November 2011 levels. Honda also increased its local TV ad spend by 38% and garnered a 39% sales bump. And, Subaru spent 95% more on spot television and was rewarded with a nearly 60% rise in November sales over 2011…. Read more »
Best Practices:Generate Higher Quality Leads and Have More Successful Sales Conversations
The basic premise of marketing and sales is that lead generation is essential to growing a business. To meet marketing objectives and sales goals, leads need to be plentiful, and they also need to be qualified. Qualified lead generation is one of the toughest challenges facing businesses, but it is not impossible. In today’s business environment, it is important to have multi-channel marketing and advertising efforts in place to drive an adequate quantity of leads, which can then be qualified. While there are certainly theories on which tactics and response tools are the best at driving qualified leads, there is consensus among many business owners that not all leads are of equal quality, and the “best” leads are those that start with a live conversation, providing a more direct path to closing a sale…. Read more »
Americans Are Fed Up with Bad Advertising!
A recent InsightsOne Study shows how we are tired of seeing, hearing, being presented with irrelevant ads, and we are taking action; #unsubscribe!
“The American people are tired of companies that appear to not respect or understand their needs,” said Waqar Hasan, CEO of InsightsOne. “The results of the study show that consumers have a real limit on what they’re willing to put up with, and this very real problem will have a negative impact on a company’s income statement if they don’t do something about it.”… Read more »
Auto Dealer Uses Vanity Numbers, Call Analytics to Gain Customer Data
This is an interesting use-case of an automotive dealer who is successful at using a vanity number to bring in more calls from his TV ad campaigns, and then reviews the recorded calls using speech analytics technology to identify areas where they need improvement; what are callers looking for, how many calls do they get related to financing, what percent of their inbound calls are due to customer complaints, and what pricing strategies are their competitors using to lure customers…. Read more »
800response Presents the 8th Annual Bull’s-Eye Ad Awards Winners
BURLINGTON, VT – February 18, 2013 – 800response, the leading provider of Custom 800 numbers (also known as vanity 800 numbers) and web-based call tracking, announced today the winners of the 2012 Bull’s-Eye Ad Awards. The annual advertising awards program honors creative use of vanity 800 numbers like 1-800-NEW-WINDOWS and 1-800-NEXT-STEP in customers’ advertising campaigns.
2012 Bull’s-Eye Advertising Awards – 1st Place Finishers:… Read more »
Agency Wins Awards for 1-800-NEXT-STEP Campaign from 800response
PHOENIX – The Arizona Office of Problem Gambling (OPG) has been honored for a public service campaign which prominently features its toll-free number, 1-800-NEXT-STEP.
The OPG, a division of the Arizona Department of Gaming, won two Bull’s-Eye Ad Awards in a nationwide competition sponsored by 800response, which recognizes strategic placement and integration of Custom 800 numbers in six categories. The OPG took First Place honors in two of those categories including, “Best Use of a Custom 800 Number in Print Advertising” and “Best Use of a Custom 800 Number in Integrated Advertising Campaigns.” The campaign consists of two thirty-second television spots and a series of print ads featured in gaming magazines and other publications around the state… Read more »