As a business owner, have you ever contemplated the historical path of toll-free numbers? Probably not, who would – it’s a marketing and business tool that has been around since the 1960’s, and one that we all take for granted at this point in the evolution of business.
But, without toll-free numbers, where would we be?
We wouldn’t have call centers and contact centers. We wouldn’t have amazing customer service stories the likes of what we hear from Amazon or Zappos. Those success stories would be hard to replicate over Twitter or Facebook, business tools that are inherently impersonal since the entire interaction is with a computer, not a person…. Read more »
PHOENIX – The Arizona Office of Problem Gambling (OPG) has been honored for a public service campaign which prominently features its toll-free number, 1-800-NEXT-STEP.
The OPG, a division of the Arizona Department of Gaming, won two Bull’s-Eye Ad Awards in a nationwide competition sponsored by 800response, which recognizes strategic placement and integration of Custom 800 numbers in six categories. The OPG took First Place honors in two of those categories including, “Best Use of a Custom 800 Number in Print Advertising” and “Best Use of a Custom 800 Number in Integrated Advertising Campaigns.” The campaign consists of two thirty-second television spots and a series of print ads featured in gaming magazines and other publications around the state… Read more »