Radio advertisers have just seconds to make an impression and deliver their message. So, giving the listeners something that will make an impression, something they will remember, is imperative to a successful radio campaign.
Research has uncovered that radio listeners recall words, like a vanity 800 number, much easier than a string of ten digits. Therefore, advertising a response tool like 1-800-NEW-CARS is the only solution if you want to reach your audience, and get them to remember you.
Proof – Radio & Vanity 800 Numbers:
- Radio ads featuring a Custom 800 number yield 58% more calls than an identical ad with a numeric toll-free.
- Almost 60% of study subjects recall a Custom 800 number after hearing an ad just one time. Proof that ‘radio does work.’
Advertiser Benefits – Radio Spots PLUS a Call-to-Action:
For any business that uses radio advertising to reach their audience, keep in mind that vanity 800 numbers are:
- Memorable – Listeners will remember your client’s phone number, response rates will increase 30%.
- Trackable – Online tracking reports measure how effective your clients’ advertising is.
- Brand Builders – They generate additional brand awareness for your clients.
Contact us to speak with an experienced Account Manager who understands radio advertising and how a vanity 800 number will help improve the response rates to your radio advertising and drive down the cost per lead, and improve the ROI of your ad campaigns.