Vanity Numbers Perform Well in Radio Advertising

Radio advertisers have just seconds to make an impression and deliver their message.  So, giving the listeners something that will make an impression, something they will remember, is imperative to a successful radio campaign.

Research has uncovered that radio listeners recall words, like a vanity 800 number, much easier than a string of ten digits.  Therefore, advertising a response tool like 1-800-NEW-CARS is the only solution if you want to reach your audience, and get them to remember you.

Proof – Radio & Vanity 800 Numbers:

  • Radio ads featuring a Custom 800 number yield 58% more calls than an identical ad with a numeric toll-free.
  • Almost 60% of study subjects recall a Custom 800 number after hearing an ad just one time. Proof that ‘radio does work.’

Advertiser Benefits – Radio Spots PLUS a Call-to-Action:
For any business that uses radio advertising to reach their audience, keep in mind that vanity 800 numbers are:

  1. Memorable – Listeners will remember your client’s phone number, response rates will increase 30%.
  2. Trackable – Online tracking reports measure how effective your clients’ advertising is.
  3. Brand Builders – They generate additional brand awareness for your clients.

Contact us to speak with an experienced Account Manager who understands radio advertising and how a vanity 800 number will help improve the response rates to your radio advertising and drive down the cost per lead, and improve the ROI of your ad campaigns.

 

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