It takes a lot to plan a marketing campaign. Companies need to decide what their advertisements will look and sound like, which mediums they want to use, where and when they will run, how often and how long they will run, and so much more. They know they need to grab people’s attention, intrigue them enough to want to call the company, and give them an easy call-to-action such as a memorable vanity number so they can do just that. All these parts come together for more leads and more sales. No wonder companies invest impressive amounts of money into their advertising campaigns.
But how can they know that money is not going to waste? Even if a campaign is successful, a business should know just what made it successful. After all, they will most likely have to plan another campaign in the future, and they should not just assume lightning will strike twice. Fortunately, using tools such as call tracking reports can improve the performance of any campaign in the following ways:
Call Tracking Data Reveals Which Campaigns Get the Best Results
In the past, it was difficult for businesses to determine which aspects of their campaigns were most responsible for obtaining incoming leads. Did people call in because they saw their television commercial, or because they heard an ad on the radio? As a result, companies can spend large amounts of money on different advertising tactics without knowing for sure which investment will be sound. But with call tracking reports, companies can easily monitor all media outlet performances and see exactly which ones are most effective, and which ones they can afford to eliminate from their campaigns, thus making them even more effective.
Call tracking reports also allow a business to see exactly when calls are coming in, and from where they originate. This information is incredibly helpful because businesses can then more accurately determine the optimal times and places to run their future advertisements. For instance, if they see more ad responses are coming in during early evening, or from a certain area, their upcoming advertisements can be focused more on those times and locations. Having access to this kind of caller data is invaluable to a campaign’s success.
Advertising campaigns should never be planned using simple guesswork; they should incorporate the right information, strategies, and executions. Otherwise, it’s pretty much like throwing darts blindfolded, hoping something sticks. When companies implement the right tools like innovative content, easy-to-recall vanity numbers, and call tracking reports in their campaigns, it makes it exponentially easier for them to score a bullseye.