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Best Local Advertising Strategies for Small Businesses

Before you jump into any tactics, you must first set a goal and set a budget. Without a goal, you will never know where your efforts are going to. Try setting SMART goals (specific, measurable, actionable, relevant, time-bound). These goals give you not only a measure to strive for, but accountability. You will also want to hold yourself accountable to a budget. Pairing each goal with a budget will help you understand your return on investment and if that goal is truly working.

After setting your goals, you should take time to:… Read more »