The more a business interacts with potential customers, the more likely it is to succeed. The challenge lies in increasing the number of those interactions or generating more inbound leads where the customer makes the initial outreach. One way to increase interactions is to develop a strategy to become the first company they think of when they need your service. This is possible.
One tried-and-true way for small- and medium-sized businesses to drive interactions with potential customers is utilizing custom toll-free vanity numbers (think 1-800-GO-FEDEX). These unique phone numbers are easy for potential customers to remember, and those potential customers will be more likely to call your business if you advertise an unforgettable 800 phone number because they know it’s toll-free, and it’s embedded in their minds through continuous promotion of the number as a response tool…. Read more »
Ad buyers are expected to spend up to $9 billion on TV advertising in 2017. Surprised? You might be if you’ve been hearing the common refrain of “TV advertising is dead”. But the truth is that TV advertising is proven to have the highest ROI in terms of both sales and awareness. In fact, a study from Neustar looked into a wide variety of industries over seven years and discovered that for every $1 million invested, TV advertising has a lift that is 7 times better than paid search and 5 times better than online display advertising…. Read more »
Like a street preacher warning others about the end of the world, marketers have been heralding the end times for television advertising for a while now, deeming it to be expensive and not targetable or measurable enough. Not to mention the advancement of the internet age, which has seemingly pushed television to the background. Just the mere knowledge that 1.1 million people cancelled their cable subscriptions in 2015 alone could be quite disheartening. In fact, Saturday Night Live is planning to cut 30% of its TV ads and replace them with content produced by the show’s cast…. Read more »
According to an article in today’s Wall Street Journal, Web brands have spent $959.5 million on television ads in the U.S. during the first eight months of 2013, up 2.6% from a year earlier. Companies like Trip Advisor and Zillow, who offer online services with no retail location and who do not drive inbound phone calls, are using advertising to reach their audiences. This is all despite Google and Yahoo, even Bing, who are trying to take over the advertising market with their online digital services…. Read more »