Archive for TV Advertising

Web Companies Are Advertising More and More on TV

According to an article in today’s Wall Street Journal, Web brands have spent $959.5 million on television ads in the U.S. during the first eight months of 2013, up 2.6% from a year earlier. Companies like Trip Advisor and Zillow, who offer online services with no retail location and who do not drive inbound phone calls, are using advertising to reach their audiences. This is all despite Google and Yahoo, even Bing, who are trying to take over the advertising market with their online digital services…. Read more »