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3 Ways to Make the Most of Your Customer Data

Here are 3 of those tools and how they can turn customer data into successful business strategies.

Let’s face it: Figuring out what customers want can be a challenge. Sometimes you get lucky and they tell you directly (even if it’s not always in the nicest way). And maybe a few will fill out a survey. But for the most part, it can be a bit of a guessing game. That’s why CallFinder offers searchable transcripts of all your recorded phone conversations…. Read more » 

3 Tips to Optimize Ad Spend in 2021 and Beyond

If your business plans to invest more money into advertising this year, you should definitely have a strategy. Given the estimated increase in ad spend, it’s also vital that you know which ads get the best results to ensure your ROI. To help you do this, here are three tips for optimizing ad spend in 2021.

People who invest in the stock market are advised to “diversify” their portfolios. By the same token, businesses should diversify how they invest their marketing budgets. Studies show that a combination of online and traditional advertising yields the best results. … Read more » 

Grow Your Home Improvement Business with 800response and NAPAC

NAPAC contractors have access to an elite network of providers for marketing and other services. By providing access to these services, NAPAC helps its members grow their business while reducing costs. NAPAC offers a variety of benefits to its members. And as a NAPAC provider, 800response works with its members in the following ways:

NAPAC members receive exclusive lead generation tools for both on and offline marketing, plus lead generation training. At 800response, we provide the largest collection of toll-free vanity numbers available today. We know custom 800 numbers increase inbound leads because studies show that vanity numbers are 14 times easier for people to recall than numerical phone numbers. This increases inbound calls by 25 to 50% when used in multi-level advertising campaigns…. Read more » 

Home Improvement Companies: Must-Know Tips for Measuring Advertising Success

But how can they know which marketing campaigns are actually getting the desired results? With so much data available to marketers today, making informed decisions can feel nearly impossible. Here are a few tips every home improvement company must know to guarantee advertising success.

Even as the demand for home improvement services grows, strategic ad placement is crucial to keeping up with the competition. Call tracking tools provide vital data on each incoming call, revealing the campaigns with the best outcomes. … Read more » 

Top 10 FAQ’s About Call Tracking from 800response

So if you’re curious about our call tracking solution and how it can benefit your business, you’ve come to the right place!

Here are the top 10 Frequently Asked Questions (and answers) about call tracking from 800response.

Yes! Call tracking numbers provide access to a wealth of information on every inbound call. Caller location, call duration, time of the call, caller addresses and demographics, and which ad campaign prompted the call are just some of the data points you can access through one of our tracking numbers. … Read more » 

Porting Your Business Number? Here’s What You Need to Know

Number porting gives businesses the option of transferring their existing numbers to another service provider. This process has many advantages, including the following:

But there are some things you should know before you transfer your business number. We will cover a few key considerations and benefits of number porting, and what you can expect when you move your current toll-free numbers to 800response.

According to the FCC, number porting may not always be possible when moving from one geographic location to another. However, this applies to local numbers only, and there are exceptions. We will cover local number porting in a future post. In the meantime, you can read the FCC’s number porting guide for more details. Or you can always contact us to learn about our local number porting options…. Read more » 

How We Helped Businesses Survive 2020

Unprecedented. Crazy. Challenging.

These are just some of the words to describe this past year. The Coronavirus pandemic has forced people to change the way they do many things. And this is especially true for their businesses.

From moving workforces to remote locations to offering more online services, businesses have adapted to the new circumstances. However, with specific tools in their arsenal, many businesses have figured out how to not only survive, but also thrive…. Read more » 

Attracting New Customers During COVID-19

Not surprisingly, your customers are your best resource for attracting new business. It’s more important than ever for companies to understand and connect with their clientele. Why?

Because it’s easier to attract and retain customers who feel that the company cares about them as people, and not just as consumers. And businesses can take a variety of approaches to get that message across. In this post, we’ll discuss a few simple methods for attracting new customers, even in a pandemic…. Read more » 

Top 5 Must-Have Features in a Lead Generation and Tracking Solution

Lead generation and tracking campaign success are two of the biggest priorities for today’s businesses. Growing sales pipelines with qualified leads requires a deeper understanding of your marketing performance. But with so many options for lead generation and tracking tools to help meet these priorities, choosing the best solution can be difficult. Here are the top five features to look for when considering a lead generation and tracking solution.

When generating leads, toll-free vanity numbers are incredibly effective. Not only are they proven to be 14 times easier to recall than numeric numbers in advertising; they also increase brand awareness. Memorable vanity numbers will help consumers remember your businesses when they need specific goods or services. Ultimately, this results in generating more inbound leads. Additionally, vanity numbers help qualify leads…. Read more » 

What’s the Difference Between Repeat Callers and Unique Callers?

Each call tracking number from 800response comes with 20 detailed call tracking reports to help our customers obtain valuable business and caller insights. Two of these reports—the Repeat Caller Detail and Unique Caller Detail—offer many benefits if you know how to use them. This post will explain the difference between repeat callers and unique callers, and how to use call tracking reports to improve your advertising strategies and close sales…. Read more »