Morgan Pulitzer, Author at 800response
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Vanity Toll Free Numbers Help Home Improvement Businesses Spring Forward

Spring is back! For many people that means flowers, butterflies, and other signs of new life. And it means new revenue opportunities for home improvement businesses. Homeowners often turn to professionals to help with their spring/summer projects. So how can you guarantee they’ll reach out to your home improvement business?

One way is to use vanity toll free numbers in your marketing campaigns. Vanity numbers are proven to have a higher recall rate than numerical numbers. People tend to remember them days, weeks, or even months after seeing or hearing them. No wonder they boost lead generation and increase inbound calls by 25-50%. A vanity number also helps build your brand…. Read more » 

You Need Call Tracking if You’re in One of These 5 Industries

The home improvement industry is highly competitive, and these businesses need an edge when acquiring customers. Using a call tracking number informs business owners on the best places and times to reach people with their ad campaigns for optimal results. And consumer profiles provides more in-depth data on callers to help businesses identify and market to their ideal customer, giving them a leg up on the competition.

Franchises (or any business with multiple locations) need to ensure that their customers reach the right location when they call. A call tracking solution with a geo-based routing option can best achieve this goal. Geo-based routing consistently sends callers to the correct location accurately and seamlessly. Call tracking solutions also provide franchisees with visibility into peak caller times, allowing them to adjust staffing levels as necessary…. Read more » 

800response Is Expanding!

While we are still located in the bustling city of South Burlington (well, bustling for Vermont), you can find our new offices at the following address:

We hit so many milestones during our stay on Williston Road, and we look back fondly on the memories we made with our customers and coworkers over the years. Now as we look to the future, we embrace this momentous growth with excitement and gratitude for those who helped us get here. And we look forward to expanding our role in helping your business grow with our popular vanity numbers and fully-integrated solutions…. Read more » 

How to Use Customer Analytics to Identify Buyer Intent

Understanding buyer intent presents a challenge for nearly all businesses. You’re trying to meet people at each stage of their purchasing journey, and then take the right steps to turn them into loyal customers. And with so many distractions and competition out there, this can seem like a monumental effort.

Fortunately there are ways to make this endeavor less stressful. This short post explains how customer analytics tools help you identify buyer intent while making lasting connections with your customers…. Read more » 

Improve Sales Conversions with Consumer Profiles

Consumer Profiles provides essential information on each inbound caller with specific data points, such as age and income range, marital status, home value range, presence of children, and much more. This data helps build a comprehensive analysis of every caller, which can be applied in many ways. In this post, we’ll cover three of those.

Call Tracking is a very effective tool for knowing when and where to advertise for best results. But Consumer Profiles takes call tracking a step further for even more effective campaigns. Consumer Profiles provides in-depth data on every caller so you know exactly who is more likely to respond to your advertising efforts. … Read more » 

3 Ways to Make the Most of Your Customer Data

Here are 3 of those tools and how they can turn customer data into successful business strategies.

Let’s face it: Figuring out what customers want can be a challenge. Sometimes you get lucky and they tell you directly (even if it’s not always in the nicest way). And maybe a few will fill out a survey. But for the most part, it can be a bit of a guessing game. That’s why CallFinder offers searchable transcripts of all your recorded phone conversations…. Read more » 

3 Tips to Optimize Ad Spend in 2021 and Beyond

If your business plans to invest more money into advertising this year, you should definitely have a strategy. Given the estimated increase in ad spend, it’s also vital that you know which ads get the best results to ensure your ROI. To help you do this, here are three tips for optimizing ad spend in 2021.

People who invest in the stock market are advised to “diversify” their portfolios. By the same token, businesses should diversify how they invest their marketing budgets. Studies show that a combination of online and traditional advertising yields the best results. … Read more » 

Grow Your Home Improvement Business with 800response and NAPAC

NAPAC contractors have access to an elite network of providers for marketing and other services. By providing access to these services, NAPAC helps its members grow their business while reducing costs. NAPAC offers a variety of benefits to its members. And as a NAPAC provider, 800response works with its members in the following ways:

NAPAC members receive exclusive lead generation tools for both on and offline marketing, plus lead generation training. At 800response, we provide the largest collection of toll-free vanity numbers available today. We know custom 800 numbers increase inbound leads because studies show that vanity numbers are 14 times easier for people to recall than numerical phone numbers. This increases inbound calls by 25 to 50% when used in multi-level advertising campaigns…. Read more » 

Home Improvement Companies: Must-Know Tips for Measuring Advertising Success

But how can they know which marketing campaigns are actually getting the desired results? With so much data available to marketers today, making informed decisions can feel nearly impossible. Here are a few tips every home improvement company must know to guarantee advertising success.

Even as the demand for home improvement services grows, strategic ad placement is crucial to keeping up with the competition. Call tracking tools provide vital data on each incoming call, revealing the campaigns with the best outcomes. … Read more » 

Top 10 FAQ’s About Call Tracking from 800response

So if you’re curious about our call tracking solution and how it can benefit your business, you’ve come to the right place!

Here are the top 10 Frequently Asked Questions (and answers) about call tracking from 800response.

Yes! Call tracking numbers provide access to a wealth of information on every inbound call. Caller location, call duration, time of the call, caller addresses and demographics, and which ad campaign prompted the call are just some of the data points you can access through one of our tracking numbers. … Read more »