Morgan Pulitzer, Author at 800response - Page 4 of 29

Archive for “Morgan Pulitzer” Post

Why Can’t We Be Friends? Benefits of Joining Traditional and Digital Advertising

Meanwhile, digital marketing advocates view traditional advertising as obsolete and no longer effective. To them, using offline advertising is a sign that a company is stuck in the past. Clearly these two strategies are too different, right?

Wrong.

The truth is that digital and traditional advertising can not only work together, but the combination is shown to yield great results. A digital-traditional marketing mix can benefit businesses in the following ways:… Read more » 

How to Explain to Your Clients Why They Need Call Tracking

Sound familiar?

The internet has certainly made it easier for companies to track leads and gather contact information from prospects. While there’s no debate over the importance of having an online presence for today’s businesses, lead tracking isn’t confined to the web. There’s a ton of lead-qualifying information that your clients can gather from a simple phone call.

Your clients may believe that no one uses the phone anymore. However, there are countless studies that show customers still prefer to use the telephone. Unlike filling out an online form that may take days to receive a response, a phone conversation provides immediate answers. Plus, not all websites have a chat option. … Read more » 

Three Hidden Benefits of Call Transcription

Speech to text transcription converts audio to text so that managers can quickly scan the calls instead of listening to the entire recording. Searchable call transcriptions make it even easier to monitor calls for quality. Managers can search all calls for specific words and phrases within a determined date range. This is far more accurate and efficient than manual call monitoring. … Read more » 

3 Reasons Businesses Should Use Call Tracking Numbers

Even when searching for information about a business online, most people choose to reach out to the business via a phone call. But technology and call tracking numbers have allowed phone calls to evolve beyond simply being an effective means of communication.

With call tracking technology, businesses are able to access valuable data on all of their incoming calls – data which can help greatly improve their sales and marketing efforts. Here are just some of the ways call tracking can benefit companies of all sizes and in any industry…. Read more » 

3 Pros of TV Advertising That May Surprise Digital Marketers

You don’t need market research or published studies to know that people watch a lot of TV in this country. But if you do want some stats, here are just a few.

Given these facts, it’s no surprise that TV advertising takes a big piece of the marketing pie for large, well-established companies. Successful businesses from almost every industry use some form of TV advertising to attract new customers. What’s surprising is the fact that many companies and digital marketers don’t see the value in TV advertising. Here are 3 reasons why they should…. Read more » 

Integrating the Latest Digital Marketing Trends With Time-Tested Traditional Methods

The days of physical signage and big roadside billboards have fallen by the wayside. At least, that’s what some people in the industry would like you to believe.

Ultimately, the best businesses can effectively integrate contemporary, digital marketing techniques — like websites and social media — in with time-tested elements like billboards to create engaging content that drives leads. If you’re hunting for some advice on how to improve your usage of these methods, we have some tips for you…. Read more » 

Part 2: How to Market to Different Generations Without Gimmicks

Understanding which generations respond to a certain medium helps businesses market to different generations. IF you read our previous post on marketing to different generations, you learned what types of media Baby Boomers and Generation Xers respond to the most. In this post, we cover Millenials and Generation Z.

The Millennial generation was born between 1981 and 1996, and is currently the largest generation, with 80 billion people having $170 million in purchasing power. Yet Millennials are also considered the hardest generation to market to by many businesses, as they were the first generation to completely adopt the internet, giving them both a shorter attention span and the desire for a more personalized experience from advertisers…. Read more » 

How to Market to Different Generations Without Using Gimmicks

The world’s population currently spans several generations, which means businesses have more people to market to than ever before. While all generations expect advertising to be authentic and free of gimmicks, it’s important to remember each age group is unique, with its own distinguishing characteristics. In this 2-part blog series, we’ll take a look at each generation to see what makes them tick, and the ad strategies they respond to the most.

Born between 1946 and 1964, the Baby Boomer generation is the oldest and wealthiest generation, with the most disposable income. With purchasing power of $75.4 million dollars, Boomers make up 40% of consumers. Yet only 10% of advertising markets to this generation. This means advertisers are overlooking a great deal of potential revenue. Most Baby Boomers don’t consider themselves old or irrelevant; therefore, businesses still need to find ways to focus their ad strategies on that “Silver Dollar.”… Read more » 

Companies Step Away from Digital Ads & Step Up Marketing

In 2017, corporate juggernaut Procter & Gamble shocked everyone by announcing it was cutting hundreds of millions of dollars from its digital advertising spend. Instead, P&G chose to invest that money into more traditional forms of advertising, such as television and radio. Reports show that P&G spent 6.7 million dollars on radio advertising in the first half of 2017 alone (6 times more than the first half of 2016). And the trend continued through 2017, with radio ad spending for Q3 increasing 96% over Q2…. Read more »