How to Plan a Successful Media Buying Strategy
Once you have a marketing and advertising campaign ready to go out into the wild, where do you go next? What’s your media buying strategy? Will you go with traditional or digital media? Your strategy should already include your goals, campaign specifications and which media channels (TV, billboard, radio, etc.) will work best to meet that. Your next step is vendor coordination.
Often, what seems most confusing in a media buy is coordinating all the offers each vendor presents to you. Do they meet your needs for the campaign? Are the cost-effective to your budget? For each channel, you need to asses exactly what they will be offering you and how closely their offerings match up to your goals. You may find that one vendor suites all your needs – or a host of vendors fill different gaps in your strategy. Once selected, though, more decisions arise…. Read more »
Traditional Advertising Trends for 2019
A new year has begun, and businesses across the country are looking for creative ways to increase revenue. Traditional advertising is often looked over, but there are many reasons to consider traditional ads. Studies show 35% of companies are planning to boost their ad spend in 2019, with nearly half intending to increase their ad allocation for traditional marketing mediums, such as radio and television. If you’re creating your marketing strategies for the new year, these traditional advertising trends will influence your success in 2019…. Read more »
Top Marketing Strategies for Car Dealerships
The success of a car dealership is generally placed on sales. Dealerships are a dime a dozen and present in nearly ever shopping center plaza. Car salespeople are expected to sell and maintain healthy profit margins. However, without prospective customers wandering through the front door, the process of selling becomes long, costly, and resource intensive. Help your sales staff spend less time bringing people in the door and more time helping them with the top marketing strategies for car dealerships…. Read more »
Best Local Advertising Strategies for Small Businesses
Before you jump into any tactics, you must first set a goal and set a budget. Without a goal, you will never know where your efforts are going to. Try setting SMART goals (specific, measurable, actionable, relevant, time-bound). These goals give you not only a measure to strive for, but accountability. You will also want to hold yourself accountable to a budget. Pairing each goal with a budget will help you understand your return on investment and if that goal is truly working.
After setting your goals, you should take time to:… Read more »
The Proven Value of Direct Mail Advertising
With the many advertising options available to businesses these days, using direct mail advertising may seem old-fashioned and ineffectual. But the truth is that direct mail advertising holds more than its own against other newer, flashier methods. In fact, not only is direct mail marketing a $44.2 billion industry, but studies show that companies that spent just $167 on direct mail in their marketing strategies saw a sales average of $2,095 in 2017…. Read more »
Quick Marketing Wins for the Independent Home Improvement Outfit
Welcome to the final post in our 3-part blog series on how to market yourself as a home improvement independent contractor. This week, we’ll cover some quick marketing wins that can be applied to any small business.
Some marketing strategies are large-scale and designed to bring about gradual results. These strategies are essential for the long-term growth of your business, but they tend to require a lot of time and effort. You also want to implement some strategies that aren’t so time-consuming and have the potential to deliver more immediate results. When a marketing tactic is easy to apply and can provide an instant benefit, it’s known as a quick win…. Read more »
Lead Generation and Marketing Strategies for Independent Contractors
Last week, we introduced our 3-part blog series on marketing yourself as an independent home improvement contractor. This week we’ll discuss lead generation and marketing strategies for independent contractors.
Whether you’re just starting out as a home improvement contractor or you’re an old pro, it’s crucial that you know the best ways to market yourself and generate leads to build your business. There’s an overwhelming number of ways you can do this, but they may not all be equally effective…. Read more »
800response Adds Digital Marketing Specialist to the Team
BURLINGTON, Vermont, November 09, 2018 – 800response, North America’s foremost supplier of shared-use toll-free vanity 800 phone numbers, is proud to welcome Ashley Watson to its team as Digital Marketing Specialist. Watson is responsible for creating and applying digital marketing strategies across multiple channels and platforms for both 800response and its sister company, CallFinder…. Read more »
Marketing Yourself as an Independent Home Improvement Contractor
Working as an independent home improvement contractor can be a great way to do what you do best and what you love doing, all while maintaining a high level of control over your own work schedule. Another desirable aspect of this profession is that your skills are, and will always be, in demand. After all, as long as people own homes, there will be a need for home improvement projects. The total amount of money spent on home improvement projects in the U.S. has grown over the years. In 2015, it was about $340 billion. So, there’s plenty of demand for your skills…. Read more »
Why Companies Should Avoid Digital-Only Advertising
In 2017, advertising giant Procter & Gamble slashed its digital ad spending by over $200 million. This came as a surprise to many people. Digital-only advertising is often touted as the wave of the future, and a company that’s as trendy as P&G would presumably want to be part of it. But after doing extensive research on their digital ad spend, P&G reached a clear conclusion: It was a waste of money. In fact, drastically cutting it had very little effect on the company overall…. Read more »