If you work in sales, you know the more data you have about a lead increases the value of that lead and the chances it will convert to a sale. You also know that it’s crucial for sales leaders to track advertising campaigns to improve marketing strategies and guarantee the best return on investment. Most likely, then, you know that exceeding customer expectations ultimately leads to more upsell and cross-sell opportunities.
But what you may not know is that tracking the results of your advertising campaigns should be intuitive, easily accessible, and provide valuable insights into customer needs, agent performance, and revenue growth opportunities. The right call analytics tool offers all of that and ultimately helps sales managers assess performance against industry benchmarks, identify agent knowledge gaps, and create strategies based on data you can actually use…. Read more »
If you’re reading this, you probably already know that excellent customer service is the key to a successful business. What you may not know is how customer experience analytics from call recordings can give you an edge over your competitors, starting with the experience you provide for customers.
Call recording is fairly common now and standard practice for many businesses. When you add the ability to play back customer conversations through an easy-to-use online interface, you can gain a wealth of information on your customers. The most important of which is getting a pulse on the customer experience…. Read more »
In today’s data-driven world, companies rely on customer analytics software more than they ever have in order to refine their strategies for keeping up with customer demands. According to an IBM consumer report, 82% of consumers around the world still want effortless and uncomplicated experiences that are as “friction-free as possible.”… Read more »
Customer experience, often referred to as CX, is the aggregate of every experience your customer has with your business or brand–from brand perception in ad campaigns to purchasing convenience to return policies and conversations with customer service agents, all the way down to data security. Ultimately, the customer experience is shaped by every interaction during the customer journey, and it is often the decision-maker for a customer waffling between spending hard-earned cash on your business, or the one next door…. Read more »
It’s no secret that customer service and the customer experience are now the key differentiators between competing businesses. That’s why companies spend a lot of money on gathering customer data. But the most successful companies know how to use that data to ensure customer satisfaction and understand what motivates their customers.
Kohler is a good example of a company that used customer insights to better understand their customers and give them what they want. Not only did this help Kohler provide better customer service; it also gave them an opportunity to capitalize on the insights they gained to help grow their business…. Read more »
Employee-customer interactions are a key part of a business’s success, particularly over-the-phone interactions. These conversations can have a profound impact on the customer experience. That’s why many businesses use call recording and speech analytics tools to enhance quality management.
But how a person says something can be just as important as what was said in the conversation. Many of us have heard someone say one thing, but the person’s tone of voice indicated something entirely different. That’s why analyzing customer tone during phone conversations is a crucial part of creating an exceptional customer experience. A sentiment analytics solution helps improve quality management in the following ways: … Read more »
Of course, even in normal circumstances, almost everyone has had a bad customer service experience. It’s bad enough when it happens then. But it’s especially bad for businesses already struggling, especially when people have more time on their hands to share bad reviews online. Fortunately, there are ways to ensure that customer service departments consistently provide excellent service to callers. Here are some common stumbling blocks, and their solutions.
Long wait times are arguably one of the biggest complaints from callers. Studies show that callers will hang up after a certain amount of time. What’s worse is that an already angry caller will either hang up and call back even angrier, or hang up and never call again. Without a way to retrieve missed calls, businesses will lose customers and potentially, new revenue…. Read more »
Speech to text transcription converts audio to text so that managers can quickly scan the calls instead of listening to the entire recording. Searchable call transcriptions make it even easier to monitor calls for quality. Managers can search all calls for specific words and phrases within a determined date range. This is far more accurate and efficient than manual call monitoring. … Read more »
According to the 2012 American Express Global Customer Service Barometer survey, the majority of Americans prefer to use the phone to communicate with the companies they do business with. The study statistics show that although technology and digital communications have evolved tremendously over the years, ‘old school’ communication is what we want for our customer service needs.
Quality personal connections still matter most: For issues like product assistance or returns, about 65 percent of customers prefer live phone or in-person assistance. For even more serious matters, that number jumps to 76 percent.… Read more »