Radio’s audience is bigger than ever before, with 9 times more people listening to traditional radio than satellite radio. And with over 15,000 (and growing) full-power stations in the United States alone, it just makes sense for businesses to utilize radio as a prime advertising platform. One business that recently took advantage of this opportunity was Home Depot. At the start of the summer retail season, Home Depot launched a massive radio campaign. The results? Their latest financial report showed a revenue increase of 6% (compared to 4.3% of other home improvement stores) and the stores themselves outdid their own predicted sales by 4 to 5.5%…. Read more »
The more a business interacts with potential customers, the more likely it is to succeed. The challenge lies in increasing the number of those interactions or generating more inbound leads where the customer makes the initial outreach. One way to increase interactions is to develop a strategy to become the first company they think of when they need your service. This is possible.
One tried-and-true way for small- and medium-sized businesses to drive interactions with potential customers is utilizing custom toll-free vanity numbers (think 1-800-GO-FEDEX). These unique phone numbers are easy for potential customers to remember, and those potential customers will be more likely to call your business if you advertise an unforgettable 800 phone number because they know it’s toll-free, and it’s embedded in their minds through continuous promotion of the number as a response tool…. Read more »
If you wonder whether 800 numbers are obsolete, you should know that 800 numbers are still relevant in today’s marketplace. Even though they’ve been available for decades, 800 numbers are still needed by businesses competing in many industries, such as insurance, finance, education, health care and construction.
Because toll-free numbers are often associated with scams, they have a negative stigma attached to them in the minds of many consumers. This has led many business owners and managers to wonder if toll-free numbers really do matter anymore. While some entrepreneurs and business managers may ponder the usefulness of toll-free phone numbers, savvy businesspeople know toll-free numbers are still necessary because they provide a number of key benefits for both companies and consumers…. Read more »
As you are driving down the road, which license plate do you remember? The one that says AH 78430, or the one that says MYCAR? We all remember MYCAR instead of the other one! In fact, we probably stop to actually read the license plate that says MYCAR instead of the other one? Why? We are drawn to the words that make sense.
As you are driving down the road, which billboard will you remember? The one that has five sentences, a 10-digit phone number and a URL address, or the one that says GET A NEW FORD TODAY. Call 1-800-NEW-FORD? We all remember the FORD billboard because it’s short and to the point. We can remember it. We probably didn’t even bother trying to read the other billboard…. Read more »
It’s that season when Christmas is showing up in the stores and businesses are hoping for a good shopping season. Are you one of those businesses? If yes, then can customers remember your phone number in order to contact you?
Think about it:
1. We associate a red kettle and a ringing bell with Salvation Army…. Read more »
Did you watch the latest episode of The Amazing Race? If not, here is the scene: the contestants are in race cars as a professional driver is going around the track at high speeds. The contestants must remember a name and a set of numbers. The trick is they are going at a high speed and the numbers are not written in a way that is easy to remember. Some of the contestants were very stressed trying to remember the numbers.
How does that relate to 800 vanity numbers? Unlike the numbers the contestants were trying to remember, vanity numbers are easy to remember – they are easy on the mind. On that scene from The Amazing Race there was one person who kept reversing two of the numbers. That is very difficult to do with vanity numbers. People will remember the number…. Read more »
Looking for a job in Vermont? We’ve got over 20 years experience of providing toll-free services and Custom 800® numbers like 1-800-NEW-CARS and 1-800-NEXT-CARE.
We are hiring for several different positions here at 800response and CallFinder:
800response is located in Burlington, VT – repeatedly selected as one of the most livable communities in the country, located on Lake Champlain, and just 30 minutes to the Green Mountains for hiking and skiing…. Read more »
Vanity numbers are very cool 800 phone numbers that are easy for your potential customers to remember. One of the most popular modern ones is 1-800-Flowers. Just think about that for a moment. How simple is that to remember? It’s a little unfortunate, but it’s likely simpler to remember than the occasion you need to buy last-minute flowers for.
In today’s hectic society, it’s true that we have volumes of information at our fingertips. However, it still takes longer to log into your Smartphone and search for a business website and phone number (even with one touch dialing), than it does to just remember a phone number like 1-800-Flowers, and dial it…. Read more »
Telephone communication may be slower than its new-media counterparts, but it still has benefits in an increasingly impersonal world. The telephone call, which connects a caller with a human voice, is still an important business component.
Here is a short-list of why the phone is more effective and successful at conducting business:
1. It provides an immediate connection to build rapport…. Read more »
Here are just a few reasons why we love living in the Green Mountain State, and being headquartered in downtown Burlington, VT:
According to Kiplinger’s recently released data that shows why it’s so great to be here:
1. What the locals love: Farm-to-table food at spots such as the Farmhouse Tap & Grill and Skinny Pancake creperie, and easy access to ski slopes. YUMMY!… Read more »