Over the years, consumers have been conditioned to associate toll-free numbers with large, established companies. While that may have been the case historically, vanity numbers can now be used by businesses of any size, including mom-and-pop establishments and start-ups.
Before you can fully appreciate the benefits that getting an 800 number for your business can provide, it’s helpful to understand how a vanity number differs from a generic toll-free number. Being familiar with the distinctions between these two kinds of numbers will help you understand exactly what a vanity number is…. Read more »
When Henry Ford rolled out the Model T in 1908, he probably had no idea how he would change the world, or how big the automobile business would become. According to the National Automobile Dealers Association, there were at least 36,000 car dealerships in the US in 2016 , with new-vehicle sales reaching $995 billion . And these numbers are predicted to grow in 2017.
With so many places to buy a new or used car, consumers have more options today than ever before. Therefore, auto dealers know they need to do something to distinguish themselves from their competitors. Using traditional advertising strategies is a great way to raise awareness of their company, but it’s just the first step. The ultimate goal of a dealership is getting people to actually reach out to them so they can set up in-person appointments. A strong call-to-action feature such as a memorable vanity number can help accomplish this goal…. Read more »
Does your company rely on phone and display advertising to generate business? If so, you should consider getting a vanity number.
For years, savvy companies have used custom 1-800 numbers to leave an impression on consumers. These businesses know it’s not reasonable to expect people to remember a 10-digit string of numbers when they want to contact a company. That’s why they use unique 800 numbers that feature words instead.
With vanity 800 numbers having an average recall rate that’s 75 percent higher than numeric phone numbers, a catchy 800 number for your business can make your phone number unforgettable, making it more likely for consumers to contact your company when they’re ready to make a purchase…. Read more »
If you’re in the home improvement industry, you know how important advertising can be for your business. Whether you’re just starting out, or have been in business for years, advertising is a key component in ensuring your company’s continued success. After all, the competition can be fierce, so you want people to always think of your company first when they want work done. Using an array of traditional advertising methods such as television, radio, and print are fantastic ways to make people more aware of your services…. Read more »
Radio’s audience is bigger than ever before, with 9 times more people listening to traditional radio than satellite radio. And with over 15,000 (and growing) full-power stations in the United States alone, it just makes sense for businesses to utilize radio as a prime advertising platform. One business that recently took advantage of this opportunity was Home Depot. At the start of the summer retail season, Home Depot launched a massive radio campaign. The results? Their latest financial report showed a revenue increase of 6% (compared to 4.3% of other home improvement stores) and the stores themselves outdid their own predicted sales by 4 to 5.5%…. Read more »
The more a business interacts with potential customers, the more likely it is to succeed. The challenge lies in increasing the number of those interactions or generating more inbound leads where the customer makes the initial outreach. One way to increase interactions is to develop a strategy to become the first company they think of when they need your service. This is possible.
One tried-and-true way for small- and medium-sized businesses to drive interactions with potential customers is utilizing custom toll-free vanity numbers (think 1-800-GO-FEDEX). These unique phone numbers are easy for potential customers to remember, and those potential customers will be more likely to call your business if you advertise an unforgettable 800 phone number because they know it’s toll-free, and it’s embedded in their minds through continuous promotion of the number as a response tool…. Read more »
If you wonder whether 800 numbers are obsolete, you should know that 800 numbers are still relevant in today’s marketplace. Even though they’ve been available for decades, 800 numbers are still needed by businesses competing in many industries, such as insurance, finance, education, health care and construction.
Because toll-free numbers are often associated with scams, they have a negative stigma attached to them in the minds of many consumers. This has led many business owners and managers to wonder if toll-free numbers really do matter anymore. While some entrepreneurs and business managers may ponder the usefulness of toll-free phone numbers, savvy businesspeople know toll-free numbers are still necessary because they provide a number of key benefits for both companies and consumers…. Read more »
As you are driving down the road, which license plate do you remember? The one that says AH 78430, or the one that says MYCAR? We all remember MYCAR instead of the other one! In fact, we probably stop to actually read the license plate that says MYCAR instead of the other one? Why? We are drawn to the words that make sense.
As you are driving down the road, which billboard will you remember? The one that has five sentences, a 10-digit phone number and a URL address, or the one that says GET A NEW FORD TODAY. Call 1-800-NEW-FORD? We all remember the FORD billboard because it’s short and to the point. We can remember it. We probably didn’t even bother trying to read the other billboard…. Read more »
It’s that season when Christmas is showing up in the stores and businesses are hoping for a good shopping season. Are you one of those businesses? If yes, then can customers remember your phone number in order to contact you?
Think about it:
1. We associate a red kettle and a ringing bell with Salvation Army…. Read more »
Did you watch the latest episode of The Amazing Race? If not, here is the scene: the contestants are in race cars as a professional driver is going around the track at high speeds. The contestants must remember a name and a set of numbers. The trick is they are going at a high speed and the numbers are not written in a way that is easy to remember. Some of the contestants were very stressed trying to remember the numbers.
How does that relate to 800 vanity numbers? Unlike the numbers the contestants were trying to remember, vanity numbers are easy to remember – they are easy on the mind. On that scene from The Amazing Race there was one person who kept reversing two of the numbers. That is very difficult to do with vanity numbers. People will remember the number…. Read more »