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Five Tricks to Optimizing Your Website for More Inbound Calls

Search Engine Optimization (SEO) is always changing. In fact, in 2021 alone, SEO experts predict several new trends businesses should pay attention to. This makes optimizing your website for inbound leads a moving target.

But while SEO will always change, your business phone number will likely stay the same. Optimizing your website to generate more inbound calls will always support your overall lead generation efforts. Before you can hone your marketing efforts, you need to generate more leads and sales. We can help with both, and we’ll show you how in this post…. Read more » 

Top 5 Must-Have Features in a Lead Generation and Tracking Solution

Lead generation and tracking campaign success are two of the biggest priorities for today’s businesses. Growing sales pipelines with qualified leads requires a deeper understanding of your marketing performance. But with so many options for lead generation and tracking tools to help meet these priorities, choosing the best solution can be difficult. Here are the top five features to look for when considering a lead generation and tracking solution.

When generating leads, toll-free vanity numbers are incredibly effective. Not only are they proven to be 14 times easier to recall than numeric numbers in advertising; they also increase brand awareness. Memorable vanity numbers will help consumers remember your businesses when they need specific goods or services. Ultimately, this results in generating more inbound leads. Additionally, vanity numbers help qualify leads…. Read more » 

Your Startup Should Be Using Vanity Phone Numbers: Here’s Why

Small businesses, particularly ones that are fairly new, need people to take notice of them and what they offer. And they have to do so in a way that really distinguishes them from larger businesses that are more recognizable to people. The most effective way to accomplish this is to use vanity phone numbers in advertising. Vanity phone numbers help small businesses in the following ways:

Studies show that vanity numbers used in multi-channel advertising can increase inbound lead generation by 25 – 50%. The reason for this is that vanity phone numbers are far easier to remember than numeric phone numbers. People are nine times more likely to recall a vanity 800 number compared to a numeric toll-free phone number. This not only puts a business at the front of people’s minds when they need a particular product or service, but it also provides them with a fast and convenient way to contact the business. A vanity 800 number can help small businesses be truly unforgettable…. Read more » 

4 Ways Call Tracking Numbers Save Money for Businesses

Call tracking numbers are easy to acquire and ideal for tracking the success of your advertising campaigns. Let’s say you already have some call tracking phone numbers, and you have strategically placed them in your various ads. Great!

Now what? Now you learn how to use them to your advantage. Here are a few simple ways to leverage call tracking numbers to boost sales and save your business money.

Call tracking numbers should always come with services that optimize your numbers. For instance, many call tracking vendors will provide you with basic caller details, such as name, address, and average household income (based on caller’s market area/area code). You can also get more detailed caller demographics like homeownership, marital status, and more with consumer profiles. … Read more » 

Best Local Advertising Strategies for Small Businesses

Before you jump into any tactics, you must first set a goal and set a budget. Without a goal, you will never know where your efforts are going to. Try setting SMART goals (specific, measurable, actionable, relevant, time-bound). These goals give you not only a measure to strive for, but accountability. You will also want to hold yourself accountable to a budget. Pairing each goal with a budget will help you understand your return on investment and if that goal is truly working.

After setting your goals, you should take time to:… Read more » 

Dispelling the Myths of Radio Advertising

In 2017, spending for radio advertising surpassed $18 billion, and that growth is expected to continue through 2021, according to Chron. This may contradict what many people think about radio advertising: that it’s obsolete and near extinction. The truth is that radio is just as prevalent as ever, if not more so. If you’re considering adding radio to your ad mix but still hesitant, allow us to clear up some myths about radio advertising…. Read more » 

Why a Vanity 800 Number is Right for Any Business

In order for a business to become successful, the goal is simple: make more sales.  And in order to make more sales, you need consumers to find and reach out to you.  How do you accomplish this task?  With advertising, of course.  It all seems so straightforward, but actually reaching this goal can prove to be far more difficult, especially with more market competition than ever these days.  You must make sure your advertising is standing out and sticking in people’s minds.

You could try increasing the amount of advertisements you run, turning it into a numbers game to improve your odds.  However, you may discover you do not have the budget (or time) to invest in such a large undertaking.  Not to worry, because the true key to successful advertising for any business is quality, not quantity.  And you can create a quality marketing campaign by using tools proven to increase ad response – tools like an unforgettable vanity 800 phone number…. Read more » 

800 Numbers Aren’t Just for Big Companies

Over the years, consumers have been conditioned to associate toll-free numbers with large, established companies. While that may have been the case historically, vanity numbers can now be used by businesses of any size, including mom-and-pop establishments and start-ups.

Before you can fully appreciate the benefits that getting an 800 number for your business can provide, it’s helpful to understand how a vanity number differs from a generic toll-free number. Being familiar with the distinctions between these two kinds of numbers will help you understand exactly what a vanity number is…. Read more » 

Using Vanity Numbers in the Auto Industry to Beat the Competition

When Henry Ford rolled out the Model T in 1908, he probably had no idea how he would change the world, or how big the automobile business would become.  According to the National Automobile Dealers Association, there were at least 36,000 car dealerships in the US in 2016 [1], with new-vehicle sales reaching $995 billion [2].  And these numbers are predicted to grow in 2017.

With so many places to buy a new or used car, consumers have more options today than ever before.  Therefore, auto dealers know they need to do something to distinguish themselves from their competitors.  Using traditional advertising strategies is a great way to raise awareness of their company, but it’s just the first step.  The ultimate goal of a dealership is getting people to actually reach out to them so they can set up in-person appointments.  A strong call-to-action feature such as a memorable vanity number can help accomplish this goal…. Read more » 

What Makes a Good Vanity Number?

Does your company rely on phone and display advertising to generate business? If so, you should consider getting a vanity number.

For years, savvy companies have used custom 1-800 numbers to leave an impression on consumers. These businesses know it’s not reasonable to expect people to remember a 10-digit string of numbers when they want to contact a company. That’s why they use unique 800 numbers that feature words instead.

With vanity 800 numbers having an average recall rate that’s 75 percent higher than numeric phone numbers, a catchy 800 number for your business can make your phone number unforgettable, making it more likely for consumers to contact your company when they’re ready to make a purchase…. Read more »