Archive for Advertising Research

Does Digital Advertising Work?

It is easy to go online and find a great number of articles with statistics on the growth of online advertising and the (alleged) decline of traditional advertising.  Concerning, right?  But look closer and you will see virtually all of these statistics are about how more companies are sinking their money into online-only advertising strategies, with little to no information on whether or not this method actually works.  And there’s a simple reason for that:  It doesn’t.

Yet what you WILL find are numbers on how many people are installing ad-blockers to keep from seeing online advertisements.  Spoiler Alert – It’s a lot.  And no wonder, with studies showing that 75% of people greatly dislike pop-up ads and other such online advertisements, finding them obstructive and intrusive.  People are doing whatever they can to avoid these marketing techniques, rendering the investments so many companies are putting into them pointless…. Read more » 

Why Businesses Still Need Traditional Advertising

The word “traditional” can mean different things to different people.  For some, it can bring to mind something customary with a strong history.  But for others, it can evoke feelings of being stuck in the past and an unwillingness to change with the times. The latter reason is why many businesses are wary of still using traditional advertising, fearing that they will be passé and ineffective if they don’t switch over entirely to digital.

But evidence shows traditional advertising still holds a great deal of value, even amidst all of the digital advertising strategies that we continue to see.  Here are three reasons to make sure traditional advertising remains a part of your strategy…. Read more » 

Digital Advertising vs. Traditional Advertising

As companies continue to look at trends and patterns to help them devise the most successful advertising strategies, an all too familiar song begins to play:

“Digital advertising is poised to overtake traditional advertising this year/Traditional advertising is obsolete and can’t compete with digital/If you’re still using traditional, you’re wasting your advertising budget!”

Catchy, huh?  It seems like we are constantly hearing about how traditional advertising is passé, and the only way to compete these days is to throw all your advertising dollars into digital. After all, who wants to be stuck in the past?… Read more » 

Television Advertising Stands The Test of Time & Will Generate Leads

Like a street preacher warning others about the end of the world, marketers have been heralding the end times for television advertising for a while now, deeming it to be expensive and not targetable or measurable enough.  Not to mention the advancement of the internet age, which has seemingly pushed television to the background.  Just the mere knowledge that 1.1 million people cancelled their cable subscriptions in 2015 alone could be quite disheartening.  In fact, Saturday Night Live is planning to cut 30% of its TV ads and replace them with content produced by the show’s cast…. Read more » 

Americans Are Fed Up with Bad Advertising!

A recent InsightsOne Study shows how we are tired of seeing, hearing, being presented with irrelevant ads, and we are taking action; #unsubscribe!

“The American people are tired of companies that appear to not respect or understand their needs,” said Waqar Hasan, CEO of InsightsOne. “The results of the study show that consumers have a real limit on what they’re willing to put up with, and this very real problem will have a negative impact on a company’s income statement if they don’t do something about it.”… Read more » 

Heavy Media Users Still Spread Their Interests

According to results from an Edison Research and Arbitron study. heavy usage of one of the top 3 media (by reach) does not necessarily mean that less (than average) time is spent with the other media. Heavy internet users (4+ hours per day) report spending more than 7 hours per day on the internet, but the amount of time they spend watching TV (3:35 vs. 3:33) and listening to the radio (2:07 vs. 2:04) is on par with the general population…. Read more »