If you work in sales, you know the more data you have about a lead increases the value of that lead and the chances it will convert to a sale. You also know that it’s crucial for sales leaders to track advertising campaigns to improve marketing strategies and guarantee the best return on investment. Most likely, then, you know that exceeding customer expectations ultimately leads to more upsell and cross-sell opportunities.
But what you may not know is that tracking the results of your advertising campaigns should be intuitive, easily accessible, and provide valuable insights into customer needs, agent performance, and revenue growth opportunities. The right call analytics tool offers all of that and ultimately helps sales managers assess performance against industry benchmarks, identify agent knowledge gaps, and create strategies based on data you can actually use…. Read more »
Do you know who your customers really are? Like their call patterns, purchase trends, satisfaction level, household income, or home value? Where do they tend to live? And, what time of day do they tend to call you?
You can answer all of these questions with consumer profiles from 800response. And in this post, we’ll cover all the benefits of this feature and how to use it to improve your marketing efforts.
When you get a toll-free number from 800response, you have access to our addresses and demographics report, which includes basic info on your callers, such as the caller’s name and mailing address…. Read more »
In our last post, we provided some tips on optimizing ad spend in 2021, and now with Q4 quickly approaching, marketers are taking stock of their ad campaigns and their budgets. Call tracking is by far one of the best ways to track campaign success and where to spend advertising dollars. For many companies, most of those dollars are spent on Google Ads, despite the fact that the cost-per-lead for Bing ads is much lower. But we’re not here to compare Google and Bing…. Read more »
Why? Because marketers often forget that the experience their customers have with their products, services, and their brand can provide everything they need to create valuable ad campaigns. But it doesn’t end at the planning stage.
Your customers provide the key ingredients to success throughout the life of your campaigns. Here are the basic building blocks of PPC advertising campaigns, and how customer insights can inform them.
Determining your target audience should be the first step when creating ad campaigns. But this step is often skipped because advertisers tend to assume they know their target audience before doing any research. … Read more »
Understanding which generations respond to a certain medium helps businesses market to different generations. IF you read our previous post on marketing to different generations, you learned what types of media Baby Boomers and Generation Xers respond to the most. In this post, we cover Millenials and Generation Z.
The Millennial generation was born between 1981 and 1996, and is currently the largest generation, with 80 billion people having $170 million in purchasing power. Yet Millennials are also considered the hardest generation to market to by many businesses, as they were the first generation to completely adopt the internet, giving them both a shorter attention span and the desire for a more personalized experience from advertisers…. Read more »
The world’s population currently spans several generations, which means businesses have more people to market to than ever before. While all generations expect advertising to be authentic and free of gimmicks, it’s important to remember each age group is unique, with its own distinguishing characteristics. In this 2-part blog series, we’ll take a look at each generation to see what makes them tick, and the ad strategies they respond to the most.
Born between 1946 and 1964, the Baby Boomer generation is the oldest and wealthiest generation, with the most disposable income. With purchasing power of $75.4 million dollars, Boomers make up 40% of consumers. Yet only 10% of advertising markets to this generation. This means advertisers are overlooking a great deal of potential revenue. Most Baby Boomers don’t consider themselves old or irrelevant; therefore, businesses still need to find ways to focus their ad strategies on that “Silver Dollar.”… Read more »
Before you jump into any tactics, you must first set a goal and set a budget. Without a goal, you will never know where your efforts are going to. Try setting SMART goals (specific, measurable, actionable, relevant, time-bound). These goals give you not only a measure to strive for, but accountability. You will also want to hold yourself accountable to a budget. Pairing each goal with a budget will help you understand your return on investment and if that goal is truly working.
After setting your goals, you should take time to:… Read more »
In 2017, advertising giant Procter & Gamble slashed its digital ad spending by over $200 million. This came as a surprise to many people. Digital-only advertising is often touted as the wave of the future, and a company that’s as trendy as P&G would presumably want to be part of it. But after doing extensive research on their digital ad spend, P&G reached a clear conclusion: It was a waste of money. In fact, drastically cutting it had very little effect on the company overall…. Read more »
In 2017, spending for radio advertising surpassed $18 billion, and that growth is expected to continue through 2021, according to Chron. This may contradict what many people think about radio advertising: that it’s obsolete and near extinction. The truth is that radio is just as prevalent as ever, if not more so. If you’re considering adding radio to your ad mix but still hesitant, allow us to clear up some myths about radio advertising…. Read more »
It is easy to go online and find a great number of articles with statistics on the growth of online advertising and the (alleged) decline of traditional advertising. Concerning, right? But look closer and you will see virtually all of these statistics are about how more companies are sinking their money into online-only advertising strategies, with little to no information on whether or not this method actually works. And there’s a simple reason for that: It doesn’t.
Yet what you WILL find are numbers on how many people are installing ad-blockers to keep from seeing online advertisements. Spoiler Alert – It’s a lot. And no wonder, with studies showing that 75% of people greatly dislike pop-up ads and other such online advertisements, finding them obstructive and intrusive. People are doing whatever they can to avoid these marketing techniques, rendering the investments so many companies are putting into them pointless…. Read more »