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Consumer Profiles: Everything You Need to Know

Do you know who your customers really are? Like their call patterns, purchase trends, satisfaction level, household income, or home value? Where do they tend to live? And, what time of day do they tend to call you?

You can answer all of these questions with consumer profiles from 800response. And in this post, we’ll cover all the benefits of this feature and how to use it to improve your marketing efforts.

When you get a toll-free number from 800response, you have access to our addresses and demographics report, which includes basic info on your callers, such as the caller’s name and mailing address…. Read more » 

Common Misperceptions About Vanity 800 Numbers

Are you hesitant to use vanity 800 numbers in your advertising because you think they are no longer relevant? Or do you think adding vanity numbers to your marketing mix is too much of an investment in time and money? If you answered yes to either question, you’re one of the many people who share common misperceptions about vanity 800 numbers.

But that’s okay, because we’re here to give you the inside scoop on using vanity numbers for your business. If you’re considering a toll-free or vanity 800 number for your advertising efforts, don’t let these common misperceptions deter you from reaping the benefits of vanity numbers…. Read more » 

6 Reasons Customer Interaction Analytics Will Grow Your Business

It’s no secret that customer service and the customer experience are now the key differentiators between competing businesses. That’s why companies spend a lot of money on gathering customer data. But the most successful companies know how to use that data to ensure customer satisfaction and understand what motivates their customers.

Kohler is a good example of a company that used customer insights to better understand their customers and give them what they want. Not only did this help Kohler provide better customer service; it also gave them an opportunity to capitalize on the insights they gained to help grow their business…. Read more » 

7 Ways 800response Outperforms Google Ads Call Tracking

In our last post, we provided some tips on optimizing ad spend in 2021, and now with Q4 quickly approaching, marketers are taking stock of their ad campaigns and their budgets. Call tracking is by far one of the best ways to track campaign success and where to spend advertising dollars. For many companies, most of those dollars are spent on Google Ads, despite the fact that the cost-per-lead for Bing ads is much lower. But we’re not here to compare Google and Bing…. Read more » 

3 Tips to Optimize Ad Spend in 2021 and Beyond

If your business plans to invest more money into advertising this year, you should definitely have a strategy. Given the estimated increase in ad spend, it’s also vital that you know which ads get the best results to ensure your ROI. To help you do this, here are three tips for optimizing ad spend in 2021.

People who invest in the stock market are advised to “diversify” their portfolios. By the same token, businesses should diversify how they invest their marketing budgets. Studies show that a combination of online and traditional advertising yields the best results. … Read more » 

Top 10 FAQ’s About Call Tracking from 800response

So if you’re curious about our call tracking solution and how it can benefit your business, you’ve come to the right place!

Here are the top 10 Frequently Asked Questions (and answers) about call tracking from 800response.

Yes! Call tracking numbers provide access to a wealth of information on every inbound call. Caller location, call duration, time of the call, caller addresses and demographics, and which ad campaign prompted the call are just some of the data points you can access through one of our tracking numbers. … Read more » 

How to Use Customer Insights to Optimize Your PPC Advertising Campaigns

Why? Because marketers often forget that the experience their customers have with their products, services, and their brand can provide everything they need to create valuable ad campaigns. But it doesn’t end at the planning stage.

Your customers provide the key ingredients to success throughout the life of your campaigns. Here are the basic building blocks of PPC advertising campaigns, and how customer insights can inform them.

Determining your target audience should be the first step when creating ad campaigns. But this step is often skipped because advertisers tend to assume they know their target audience before doing any research. … Read more » 

3 Custom Reports to Boost & Convert Inbound Leads

No two businesses are exactly the same. That’s why your lead generation, tracking, and analytics tools should be customizable. At 800response, our solutions provide users with the flexibility to customize reports to meet their unique business needs. Here are just three reports from 800response that can be adapted to help you get more inbound leads, and turn them into customers.

Whether you want to route calls to different locations or within the office, 800response has you covered. We can route incoming calls to the nearest office site based on the caller’s zip code or area code. We also offer geo-based call routing, which identifies the physical location of callers and routes them accordingly (very handy for cell phone calls). … Read more » 

Beyond Call Metrics: Caller Insights for the Marketing Manager

Recently, we discussed call tracking metrics, and which ones you should be using in your campaigns. For many marketing managers (or VPs of Marketing, Marketing Directors, etc), any insight into what will ultimately be a successful marketing/advertising/promotions campaign is critical. Now it’s time to get a little more granular with the planning stage.

Call volume trends and consumer profiles can provide useful insights if you know what to look for. Here are a few trends to watch and how they can help you improve marketing campaigns:… Read more »