Archive for Marketing Effectiveness

Follow 10 Rules of Offline Marketing for Success

Marketing and advertising your business, brand or organization is essential. Without basic information, potential customers won’t have the information they need to make the all-important purchasing decision. But what turns an offline marketing campaign from drab to fab?

Offline marketing has a big competitor – the online world – but that doesn’t mean its had its day. But offline marketing campaigns need to work just as hard and to ensure success, the informative infographic from Colour Graphics has it all. Do you know the optimum number of words to use? How do you know which colors are attractive to your customers or have you ever wondered how the font makes a difference to people’s purchasing decision?… Read more » 

How an 800 Number Fits Into Your Marketing Campaign

If you’re about to embark on a new marketing campaign, you may be wondering what you can do to affordably boost the success of your campaign. If this is the case, you should consider contacting 800response and obtaining a memorable 800 number.

A custom 800 number will fit into your marketing campaign because it enables you to use your phone number to define your brand. When you think of vanity 800 numbers such as 1-800-FLOWERS and 1-800- CONTACT, you know exactly what to expect when you dial those numbers. If you dial the first one, you’ll be able to order flowers for any occasion. You can order contacts simply by dialing the second vanity number…. Read more » 

How to Combine Traditional and Internet Marketing Strategies

Before you spend time thinking about how to combine traditional and online marketing strategies, you need to understand the differences that exist between them. When you recognize how conventional and digital marketing techniques differ from one another, it’ll be easier for you to integrate traditional and online marketing tactics seamlessly.

Traditional marketing is often referred to as outbound or offline marketing. It typically involves advertisements such as radio or television commercials, billboards, print ads and direct mail. Traditional marketing is considered passive while internet marketing is often designed to do more than just inform consumers about products and services…. Read more »