Over the past year we’ve read many articles, come across a lot of research data, and even heard from our customers about the incredible importance and value that inbound phone calls hold in the overall marketing strategy.
As consumers increasingly prefer to interact with businesses through phone conversations, businesses in turn are acknowledging that the customer journey starts with nurturing a relationship, which is much more sustainable – and valuable to their bottom line – when it is done in person or over the phone.
As we enter our 25th year of providing marketing technology solutions to our customers and partners, it’s wonderful to know that our core expertise in Custom 800 phone numbers and call tracking and monitoring analytics continues to hold a valued place in your marketing and advertising strategies.
We look forward to working with you as the importance of inbound lead generation and the development of the customer journey continues to dominate the trends in 2015.
And, we’ll be thinking of you as we toast in celebration of our 25th anniversary.
Best wishes for a fantastic 2015!