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Consumer Profiles: Everything You Need to Know

Do you know who your customers really are? Like their call patterns, purchase trends, satisfaction level, household income, or home value? Where do they tend to live? And, what time of day do they tend to call you?

You can answer all of these questions with consumer profiles from 800response. And in this post, we’ll cover all the benefits of this feature and how to use it to improve your marketing efforts.

When you get a toll-free number from 800response, you have access to our addresses and demographics report, which includes basic info on your callers, such as the caller’s name and mailing address…. Read more » 

The Art of Lead Generation: From Click to Call to New Sales

While you may not think of lead generation as an art, you certainly recognize its value when the end of the quarter is closing in and you haven’t met your sales goals. At 800response, we specialize in the art of lead generation, and that includes finding new ways to increase incoming calls to your business.

Strong lead generation tactics should always include these infamous “low-hanging fruit” leads. Prospects who take the time to call and engage in a personal conversation are clearly more valuable and easier to convert than a visitor on your website. But how do you ensure those prospects make the call? With a click to call button of course…. Read more » 

Call Tracking with Local 800 Numbers

But how do you use call tracking with local 800 numbers? This post will tell you everything you need to get started.

There are several ways to track campaign performance, depending on the type of advertising you use and the call-to-action (CTA) in your ads. For example, if you run online ads, like pay-per-click (PPC) campaigns or banner ads, you can use unique toll-free numbers to track clicks and incoming calls. But, if you run traditional ads, like radio or billboard campaigns, you’ll want to use a more memorable phone number. … Read more » 

5 Simple Tricks to Attracting New Customers in 2022

So we wanted to share some ways your business can use 800response to generate more sales in the new year. Here are five simple tricks to attracting new customers in 2022.

To have a successful business, it is imperative that you give people an easy way to contact your business immediately after hearing your commercial or seeing your ad. The best way to do this is with a toll-free vanity number. Initiating a phone call with a memorable number means you are one step closer to a sale. … Read more » 

3 Tips to Optimize Ad Spend in 2021 and Beyond

If your business plans to invest more money into advertising this year, you should definitely have a strategy. Given the estimated increase in ad spend, it’s also vital that you know which ads get the best results to ensure your ROI. To help you do this, here are three tips for optimizing ad spend in 2021.

People who invest in the stock market are advised to “diversify” their portfolios. By the same token, businesses should diversify how they invest their marketing budgets. Studies show that a combination of online and traditional advertising yields the best results. … Read more » 

Porting Your Business Number? Here’s What You Need to Know

Number porting gives businesses the option of transferring their existing numbers to another service provider. This process has many advantages, including the following:

But there are some things you should know before you transfer your business number. We will cover a few key considerations and benefits of number porting, and what you can expect when you move your current toll-free numbers to 800response.

According to the FCC, number porting may not always be possible when moving from one geographic location to another. However, this applies to local numbers only, and there are exceptions. We will cover local number porting in a future post. In the meantime, you can read the FCC’s number porting guide for more details. Or you can always contact us to learn about our local number porting options…. Read more » 

How to Use Customer Insights to Optimize Your PPC Advertising Campaigns

Why? Because marketers often forget that the experience their customers have with their products, services, and their brand can provide everything they need to create valuable ad campaigns. But it doesn’t end at the planning stage.

Your customers provide the key ingredients to success throughout the life of your campaigns. Here are the basic building blocks of PPC advertising campaigns, and how customer insights can inform them.

Determining your target audience should be the first step when creating ad campaigns. But this step is often skipped because advertisers tend to assume they know their target audience before doing any research. … Read more » 

4 Ways Call Tracking Numbers Save Money for Businesses

Call tracking numbers are easy to acquire and ideal for tracking the success of your advertising campaigns. Let’s say you already have some call tracking phone numbers, and you have strategically placed them in your various ads. Great!

Now what? Now you learn how to use them to your advantage. Here are a few simple ways to leverage call tracking numbers to boost sales and save your business money.

Call tracking numbers should always come with services that optimize your numbers. For instance, many call tracking vendors will provide you with basic caller details, such as name, address, and average household income (based on caller’s market area/area code). You can also get more detailed caller demographics like homeownership, marital status, and more with consumer profiles. … Read more » 

Using Call Tracking Metrics to Understand Your Audience

Advertising can be tricky. You want your ads to be clever, intriguing, and original, as well as seen (and responded to) by the right audiences. Many companies invest large amounts of money into outside market research on trends, demographics, and more to get a better sense of how they should present themselves. But it doesn’t have to be that complicated if you know how to use call tracking and call tracking metrics.

The truth is that your best source of marketing data is your incoming calls. Those callers are reaching out to you because of your advertising, so they are the people you want to focus on. And you can obtain invaluable knowledge about them by using a call tracking phone number in your ads. Call tracking metrics provide the data to answer the following questions:… Read more » 

How to Qualify Inbound Leads for Marketing & Sales Teams

If you work in marketing or sales, your number one goal is to attract as many inbound leads as possible. But a large quantity of leads does not necessarily mean they are all high quality. And when your sales reps reach out to non-viable leads, they waste valuable time.

You’d be surprised by how much time you can save by qualifying inbound leads before they are assigned. With the proper lead qualifying process in place, your marketing team will have an easier time passing along sales qualified leads. Here’s quick guide on how to qualify inbound leads for marketing and sales teams…. Read more »