As 2020 finally draws to a close, we would like to take this opportunity to thank our loyal blog readers. Whether you’re a subscriber, customer, partner, or a new visitor, you can count on us to provide quality content and practical advice on growing your business, even in a pandemic. The resilience businesses have shown in the last year has truly inspired us.
We’d like to use that inspiration in 20201 to renew our commitment to bringing you topics that matter to your business. We are always open to new ideas, so if there’s anything you’d like us to cover, please take a moment to drop us a line and let us know how we can improve. Stay tuned for some exciting new content in the coming year!… Read more »
Why? Because marketers often forget that the experience their customers have with their products, services, and their brand can provide everything they need to create valuable ad campaigns. But it doesn’t end at the planning stage.
Your customers provide the key ingredients to success throughout the life of your campaigns. Here are the basic building blocks of PPC advertising campaigns, and how customer insights can inform them.
Determining your target audience should be the first step when creating ad campaigns. But this step is often skipped because advertisers tend to assume they know their target audience before doing any research. … Read more »
At 800response, we take pride in our Client Engagement Services, mostly because our CES team is made up of some amazing people. This week, we wanted our customers and readers to get to know Dawn Tremmel, who has been a Client Engagement Specialist since 2017.
We had a chance to ask Dawn a few questions about working at 800response and her life outside the office. Here are her responses.
Well, I already have this booked, so it better be my Honeymoon Sandals resort destination in St. Lucia! We had to cancel both our wedding plans and our honeymoon last March due to the pandemic. Luckily, we were able to have an outside wedding in June. But I was so bummed to miss our well-planned tropical vacation, especially right in the middle of a Vermont winter. So COVID better not mess up our plans…again!… Read more »
Recently, we discussed call tracking metrics, and which ones you should be using in your campaigns. For many marketing managers (or VPs of Marketing, Marketing Directors, etc), any insight into what will ultimately be a successful marketing/advertising/promotions campaign is critical. Now it’s time to get a little more granular with the planning stage.
Call volume trends and consumer profiles can provide useful insights if you know what to look for. Here are a few trends to watch and how they can help you improve marketing campaigns:… Read more »
Call tracking numbers are easy to acquire and ideal for tracking the success of your advertising campaigns. Let’s say you already have some call tracking phone numbers, and you have strategically placed them in your various ads. Great!
Now what? Now you learn how to use them to your advantage. Here are a few simple ways to leverage call tracking numbers to boost sales and save your business money.
Call tracking numbers should always come with services that optimize your numbers. For instance, many call tracking vendors will provide you with basic caller details, such as name, address, and average household income (based on caller’s market area/area code). You can also get more detailed caller demographics like homeownership, marital status, and more with consumer profiles. … Read more »
800response has helped our customers meet these challenges using the call routing services that we have offered for years. From rerouting calls to remote agents to anticipating customer concerns, we’re helping businesses like yours adjust to the shifting landscape of COVID-19.
Here are three ways call routing can work for you while you and your employees work from home.
While there are various advanced routing tools to direct your incoming calls to different store locations, you can also route them to other locations in any manner you choose. You can have the call ring to the agents in a round-robin fashion, route all calls to ring to a single agent, or prompt callers with a message that allows them to select the right person for the call. So rather than changing your tracking numbers, you just have to decide how you want to reroute those calls…. Read more »
While the trend is often relegated to food, “buying local” has become a significant credo for all kinds of shoppers. People are rejecting national brands and choosing businesses that help form the backbone of their communities. This movement is born out of more than a desire to “throwback” to the good old days. Consumers genuinely believe in the benefits of going local, and that creates a significant opportunity for small businesses.
However, giant conglomerates still generate their fair share of revenue, so you’ll need to take a proactive approach if you want to establish yourself as a pillar of the community…. Read more »
Do you own a small business? Are you constantly told that you need to “network,” but you’re so annoyed with that word that you simply avoid it? You are not alone. You’re also in luck because we spoke with other small business owners who’ve had the same experience.
Most negative experiences with networking start with people who only use networking to forcefully self-promote. While some people do abuse their networks, networking the right away involves a positive exchange between people. In other words, successful networking starts with the right attitude. Even if you cringed while reading that last sentence, we promise that the following tips will be completely painless…. Read more »
For small business owners running their business on a limited budget, it isn’t easy to stay within your means while expanding your market. The good news is that by increasing your company’s overall productivity, you can quickly grow your operations and your reputation.
This week, we have some advice on how to make these goals attainable. Here are five productivity tips for small business owners to help you grow your business.
If you feel like you never have enough time to complete your desired tasks and goals, try organizing your time a little more efficiently. Begin with honest introspection and a detailed look at how everyone within your company spends their current amount of allotted time…. Read more »
800response is pleased to announce that we have appointed Jay Rosenblatt as our new chief executive officer. Rosenblatt will replace Mitchell Knisbacher, who will remain in his role as chairman of the board. Knisbacher expresses his confidence in Rosenblatt in the press release: “Jay’s proven track record of recognizing service delivery and product enhancements for both small businesses and large corporations will be a vital asset to our growth strategy. With Jay’s diverse experience and wealth of knowledge in the telecom industry, I am confident that 800response will continue providing competitive advancements in lead generation and customer analytics software.”… Read more »