Ashley Watson, Author at 800response
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The Art of Lead Generation: From Click to Call to New Sales

While you may not think of lead generation as an art, you certainly recognize its value when the end of the quarter is closing in and you haven’t met your sales goals. At 800response, we specialize in the art of lead generation, and that includes finding new ways to increase incoming calls to your business.

Strong lead generation tactics should always include these infamous “low-hanging fruit” leads. Prospects who take the time to call and engage in a personal conversation are clearly more valuable and easier to convert than a visitor on your website. But how do you ensure those prospects make the call? With a click to call button of course…. Read more » 

Call Tracking with Local 800 Numbers

But how do you use call tracking with local 800 numbers? This post will tell you everything you need to get started.

There are several ways to track campaign performance, depending on the type of advertising you use and the call-to-action (CTA) in your ads. For example, if you run online ads, like pay-per-click (PPC) campaigns or banner ads, you can use unique toll-free numbers to track clicks and incoming calls. But, if you run traditional ads, like radio or billboard campaigns, you’ll want to use a more memorable phone number. … Read more » 

19 Customer Experience Statistics You Need to Know in 2022

Customer experience, often referred to as CX, is the aggregate of every experience your customer has with your business or brand–from brand perception in ad campaigns to purchasing convenience to return policies and conversations with customer service agents, all the way down to data security. Ultimately, the customer experience is shaped by every interaction during the customer journey, and it is often the decision-maker for a customer waffling between spending hard-earned cash on your business, or the one next door…. Read more » 

5 Simple Tricks to Attracting New Customers in 2022

So we wanted to share some ways your business can use 800response to generate more sales in the new year. Here are five simple tricks to attracting new customers in 2022.

To have a successful business, it is imperative that you give people an easy way to contact your business immediately after hearing your commercial or seeing your ad. The best way to do this is with a toll-free vanity number. Initiating a phone call with a memorable number means you are one step closer to a sale. … Read more » 

6 Reasons Customer Interaction Analytics Will Grow Your Business

It’s no secret that customer service and the customer experience are now the key differentiators between competing businesses. That’s why companies spend a lot of money on gathering customer data. But the most successful companies know how to use that data to ensure customer satisfaction and understand what motivates their customers.

Kohler is a good example of a company that used customer insights to better understand their customers and give them what they want. Not only did this help Kohler provide better customer service; it also gave them an opportunity to capitalize on the insights they gained to help grow their business…. Read more » 

How to Find Vanity Phone Numbers for Sale

If you want to find the best vanity phone numbers for sale, you’ve come to the right place. First, we should clarify that the FCC rules prohibit hoarding or purchasing toll-free numbers. So technically you cannot “buy” a vanity or toll-free number. However, if you’re looking for the best available vanity phone numbers to lease, we’ve got you covered!

And since you’re probably already aware of the benefits of vanity numbers, you’re likely looking for vanity numbers currently available for lease. So we’ll get right to it: This blog post will show you how to find available vanity numbers right now in three easy steps!… Read more » 

7 Ways 800response Outperforms Google Ads Call Tracking

In our last post, we provided some tips on optimizing ad spend in 2021, and now with Q4 quickly approaching, marketers are taking stock of their ad campaigns and their budgets. Call tracking is by far one of the best ways to track campaign success and where to spend advertising dollars. For many companies, most of those dollars are spent on Google Ads, despite the fact that the cost-per-lead for Bing ads is much lower. But we’re not here to compare Google and Bing…. Read more » 

Five Tricks to Optimizing Your Website for More Inbound Calls

Search Engine Optimization (SEO) is always changing. In fact, in 2021 alone, SEO experts predict several new trends businesses should pay attention to. This makes optimizing your website for inbound leads a moving target.

But while SEO will always change, your business phone number will likely stay the same. Optimizing your website to generate more inbound calls will always support your overall lead generation efforts. Before you can hone your marketing efforts, you need to generate more leads and sales. We can help with both, and we’ll show you how in this post…. Read more » 

How Data Can Make A Difference In Your Sales Presentations

For the longest time, we’ve believed that there were “good” salespeople and “bad” salespeople, but we weren’t able to quantify what made one good or bad. Thankfully, times have changed. We now know that anyone can be a good salesperson, as long as they’re given the right tools.

Recently, Ingage sat down with 800response and Kohler to talk about how data revolutionizes the modern market today and how to use data to change the way your company runs – especially with your sales presentations…. Read more »