In our last post, we provided some tips on optimizing ad spend in 2021, and now with Q4 quickly approaching, marketers are taking stock of their ad campaigns and their budgets. Call tracking is by far one of the best ways to track campaign success and where to spend advertising dollars. For many companies, most of those dollars are spent on Google Ads, despite the fact that the cost-per-lead for Bing ads is much lower. But we’re not here to compare Google and Bing…. Read more »
Search Engine Optimization (SEO) is always changing. In fact, in 2021 alone, SEO experts predict several new trends businesses should pay attention to. This makes optimizing your website for inbound leads a moving target.
But while SEO will always change, your business phone number will likely stay the same. Optimizing your website to generate more inbound calls will always support your overall lead generation efforts. Before you can hone your marketing efforts, you need to generate more leads and sales. We can help with both, and we’ll show you how in this post…. Read more »
For the longest time, we’ve believed that there were “good” salespeople and “bad” salespeople, but we weren’t able to quantify what made one good or bad. Thankfully, times have changed. We now know that anyone can be a good salesperson, as long as they’re given the right tools.
Recently, Ingage sat down with 800response and Kohler to talk about how data revolutionizes the modern market today and how to use data to change the way your company runs – especially with your sales presentations…. Read more »
With that in mind, we recently co-hosted a webinar with Ingage and Kohler Senior Sales Executive, Neil Jochman, to discuss how Kohler uses data to optimize business strategies and monitor customer interactions. This post will focus on how Kohler used customer analtyics data from CallFinder to uncover and respond to customer concerns about COVID…. Read more »
800response is pleased to announce our new partnership with Ingage, creators of the industry-leading sales enablement platform, the Ingage Suite.
This partnership was sparked by what we saw as a growing need for marketers and sales leaders to have an easier way to understand and use data. Ultimately, we wanted to help companies use data to drive actionable results across the entire organization while providing managers with the tools to build a better analytics process from the call center to in-home sales. And together, we are helping home improvement businesses more accurately target and track marketing efforts, and measure the customer experience – all with a goal of growing revenue…. Read more »
Making Capterra’s Shortlist report is a tremendous achievement for 800response. According to Capterra, this new report replaces their Top 20 report with one major difference: “Where the Top 20 was a flat list, Capterra Shortlist plots the top products on a chart, allowing buyers to easily see which products are strongest on each component.”
Not only does this change acknowledge the “nuance and individuality of buyer preferences,” making it easier for buyers to find the right software; it also eliminates the “arbitrary requirement” of Capterra’s Top 20 reports by selecting only the top-scoring products in that category…. Read more »
As 2020 finally draws to a close, we would like to take this opportunity to thank our loyal blog readers. Whether you’re a subscriber, customer, partner, or a new visitor, you can count on us to provide quality content and practical advice on growing your business, even in a pandemic. The resilience businesses have shown in the last year has truly inspired us.
We’d like to use that inspiration in 20201 to renew our commitment to bringing you topics that matter to your business. We are always open to new ideas, so if there’s anything you’d like us to cover, please take a moment to drop us a line and let us know how we can improve. Stay tuned for some exciting new content in the coming year!… Read more »
Why? Because marketers often forget that the experience their customers have with their products, services, and their brand can provide everything they need to create valuable ad campaigns. But it doesn’t end at the planning stage.
Your customers provide the key ingredients to success throughout the life of your campaigns. Here are the basic building blocks of PPC advertising campaigns, and how customer insights can inform them.
Determining your target audience should be the first step when creating ad campaigns. But this step is often skipped because advertisers tend to assume they know their target audience before doing any research. … Read more »
At 800response, we take pride in our Client Engagement Services, mostly because our CES team is made up of some amazing people. This week, we wanted our customers and readers to get to know Dawn Tremmel, who has been a Client Engagement Specialist since 2017.
We had a chance to ask Dawn a few questions about working at 800response and her life outside the office. Here are her responses.
Well, I already have this booked, so it better be my Honeymoon Sandals resort destination in St. Lucia! We had to cancel both our wedding plans and our honeymoon last March due to the pandemic. Luckily, we were able to have an outside wedding in June. But I was so bummed to miss our well-planned tropical vacation, especially right in the middle of a Vermont winter. So COVID better not mess up our plans…again!… Read more »
Recently, we discussed call tracking metrics, and which ones you should be using in your campaigns. For many marketing managers (or VPs of Marketing, Marketing Directors, etc), any insight into what will ultimately be a successful marketing/advertising/promotions campaign is critical. Now it’s time to get a little more granular with the planning stage.
Call volume trends and consumer profiles can provide useful insights if you know what to look for. Here are a few trends to watch and how they can help you improve marketing campaigns:… Read more »