For the longest time, we’ve believed that there were “good” salespeople and “bad” salespeople, but we weren’t able to quantify what made one good or bad. Thankfully, times have changed. We now know that anyone can be a good salesperson, as long as they’re given the right tools.
Recently, Ingage sat down with 800response and Kohler to talk about how data revolutionizes the modern market today and how to use data to change the way your company runs – especially with your sales presentations…. Read more »
With that in mind, we recently co-hosted a webinar with Ingage and Kohler Senior Sales Executive, Neil Jochman, to discuss how Kohler uses data to optimize business strategies and monitor customer interactions. This post will focus on how Kohler used customer analtyics data from CallFinder to uncover and respond to customer concerns about COVID…. Read more »
800response is pleased to announce our new partnership with Ingage, creators of the industry-leading sales enablement platform, the Ingage Suite.
This partnership was sparked by what we saw as a growing need for marketers and sales leaders to have an easier way to understand and use data. Ultimately, we wanted to help companies use data to drive actionable results across the entire organization while providing managers with the tools to build a better analytics process from the call center to in-home sales. And together, we are helping home improvement businesses more accurately target and track marketing efforts, and measure the customer experience – all with a goal of growing revenue…. Read more »
Making Capterra’s Shortlist report is a tremendous achievement for 800response. According to Capterra, this new report replaces their Top 20 report with one major difference: “Where the Top 20 was a flat list, Capterra Shortlist plots the top products on a chart, allowing buyers to easily see which products are strongest on each component.”
Not only does this change acknowledge the “nuance and individuality of buyer preferences,” making it easier for buyers to find the right software; it also eliminates the “arbitrary requirement” of Capterra’s Top 20 reports by selecting only the top-scoring products in that category…. Read more »
As 2020 finally draws to a close, we would like to take this opportunity to thank our loyal blog readers. Whether you’re a subscriber, customer, partner, or a new visitor, you can count on us to provide quality content and practical advice on growing your business, even in a pandemic. The resilience businesses have shown in the last year has truly inspired us.
We’d like to use that inspiration in 20201 to renew our commitment to bringing you topics that matter to your business. We are always open to new ideas, so if there’s anything you’d like us to cover, please take a moment to drop us a line and let us know how we can improve. Stay tuned for some exciting new content in the coming year!… Read more »
Why? Because marketers often forget that the experience their customers have with their products, services, and their brand can provide everything they need to create valuable ad campaigns. But it doesn’t end at the planning stage.
Your customers provide the key ingredients to success throughout the life of your campaigns. Here are the basic building blocks of PPC advertising campaigns, and how customer insights can inform them.
Determining your target audience should be the first step when creating ad campaigns. But this step is often skipped because advertisers tend to assume they know their target audience before doing any research. … Read more »
At 800response, we take pride in our Client Engagement Services, mostly because our CES team is made up of some amazing people. This week, we wanted our customers and readers to get to know Dawn Tremmel, who has been a Client Engagement Specialist since 2017.
We had a chance to ask Dawn a few questions about working at 800response and her life outside the office. Here are her responses.
Well, I already have this booked, so it better be my Honeymoon Sandals resort destination in St. Lucia! We had to cancel both our wedding plans and our honeymoon last March due to the pandemic. Luckily, we were able to have an outside wedding in June. But I was so bummed to miss our well-planned tropical vacation, especially right in the middle of a Vermont winter. So COVID better not mess up our plans…again!… Read more »
Recently, we discussed call tracking metrics, and which ones you should be using in your campaigns. For many marketing managers (or VPs of Marketing, Marketing Directors, etc), any insight into what will ultimately be a successful marketing/advertising/promotions campaign is critical. Now it’s time to get a little more granular with the planning stage.
Call volume trends and consumer profiles can provide useful insights if you know what to look for. Here are a few trends to watch and how they can help you improve marketing campaigns:… Read more »
Call tracking numbers are easy to acquire and ideal for tracking the success of your advertising campaigns. Let’s say you already have some call tracking phone numbers, and you have strategically placed them in your various ads. Great!
Now what? Now you learn how to use them to your advantage. Here are a few simple ways to leverage call tracking numbers to boost sales and save your business money.
Call tracking numbers should always come with services that optimize your numbers. For instance, many call tracking vendors will provide you with basic caller details, such as name, address, and average household income (based on caller’s market area/area code). You can also get more detailed caller demographics like homeownership, marital status, and more with consumer profiles. … Read more »
800response has helped our customers meet these challenges using the call routing services that we have offered for years. From rerouting calls to remote agents to anticipating customer concerns, we’re helping businesses like yours adjust to the shifting landscape of COVID-19.
Here are three ways call routing can work for you while you and your employees work from home.
While there are various advanced routing tools to direct your incoming calls to different store locations, you can also route them to other locations in any manner you choose. You can have the call ring to the agents in a round-robin fashion, route all calls to ring to a single agent, or prompt callers with a message that allows them to select the right person for the call. So rather than changing your tracking numbers, you just have to decide how you want to reroute those calls…. Read more »