Ashley Watson, Author at 800response
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Should Your Business Get a Vanity Phone Number?

We’ve said it before, but it bears repeating: Companies that use unforgettable vanity 800 numbers with call tracking services in their advertising and marketing materials increase response by 25–50%.

And that’s just the start of the benefits you’ll enjoy when you get a vanity phone number with 800response. But if you’re on the fence, this post will help you decide whether a vanity number is right for your business.

Months after a campaign has ended, advertisers report that the phones are still ringing. Why is that? Vanity telephone numbers are much easier to remember (14 times easier to remember, in fact) than numerics…. Read more » 

877 Toll Free Numbers: Common Misconceptions

There are quite a few misconceptions about 877 toll free numbers. The most common is that they are not truly toll free, which they are. Or some people think they are not as effective as 800 numbers, or other toll free prefixes. Or that toll free numbers in general are not as useful as they were over the last decade or two. We know that’s not true, and we have the customers to prove it.

So, in an effort to show businesses the important role toll-free tracking numbers take on in marketing campaigns, we’ve developed responses to some of the more common misconceptions about 877 toll free numbers…. Read more » 

The Ultimate Guide to Vanity Phone Numbers

You’ve probably heard ads with vanity numbers. During the ad, the company always provides a means to contact them via phone. If you’re a potential customer in the market for what the company is advertising, you only have until the end of the spot to remember the number.

A company without a vanity phone number uses an indistinct, patternless local phone number that requires a potential customer to have a rather incredible memory — or at least a nearby pen and paper, assuming they can maintain interest long enough to bother. Even if they had a pen and paper, they need to actually retrieve them first. By the time they do, they’ve already mixed up the digits in their head and their attention is off the ad and onto something else…. Read more » 

5 Ways To Close More Deals with Call Analytics Data

If you work in sales, you know the more data you have about a lead increases the value of that lead and the chances it will convert to a sale. You also know that it’s crucial for sales leaders to track advertising campaigns to improve marketing strategies and guarantee the best return on investment. Most likely, then, you know that exceeding customer expectations ultimately leads to more upsell and cross-sell opportunities.

But what you may not know is that tracking the results of your advertising campaigns should be intuitive, easily accessible, and provide valuable insights into customer needs, agent performance, and revenue growth opportunities. The right call analytics tool offers all of that and ultimately helps sales managers assess performance against industry benchmarks, identify agent knowledge gaps, and create strategies based on data you can actually use…. Read more » 

Consumer Profiles: Everything You Need to Know

Do you know who your customers really are? Like their call patterns, purchase trends, satisfaction level, household income, or home value? Where do they tend to live? And, what time of day do they tend to call you?

You can answer all of these questions with consumer profiles from 800response. And in this post, we’ll cover all the benefits of this feature and how to use it to improve your marketing efforts.

When you get a toll-free number from 800response, you have access to our addresses and demographics report, which includes basic info on your callers, such as the caller’s name and mailing address…. Read more » 

800 vs. 888 Toll-Free Numbers – What’s the Difference?

If you’ve ever asked, what’s the difference between toll-free 800 vs. 888 numbers, you’re not alone. The short answer is nothing. It’s been proven that American consumers equate toll-free numbers in advertising with established, credible businesses, regardless of the toll-free prefix. But over the years, the stock of toll-free 800 numbers has grown smaller, making 888 numbers the next best toll-free number option for businesses…. Read more » 

Customer Experience Analytics Offers More Than CX Insights

If you’re reading this, you probably already know that excellent customer service is the key to a successful business. What you may not know is how customer experience analytics from call recordings can give you an edge over your competitors, starting with the experience you provide for customers.

Call recording is fairly common now and standard practice for many businesses. When you add the ability to play back customer conversations through an easy-to-use online interface, you can gain a wealth of information on your customers. The most important of which is getting a pulse on the customer experience…. Read more » 

Common Misperceptions About Vanity 800 Numbers

Are you hesitant to use vanity 800 numbers in your advertising because you think they are no longer relevant? Or do you think adding vanity numbers to your marketing mix is too much of an investment in time and money? If you answered yes to either question, you’re one of the many people who share common misperceptions about vanity 800 numbers.

But that’s okay, because we’re here to give you the inside scoop on using vanity numbers for your business. If you’re considering a toll-free or vanity 800 number for your advertising efforts, don’t let these common misperceptions deter you from reaping the benefits of vanity numbers…. Read more » 

The Art of Lead Generation: From Click to Call to New Sales

While you may not think of lead generation as an art, you certainly recognize its value when the end of the quarter is closing in and you haven’t met your sales goals. At 800response, we specialize in the art of lead generation, and that includes finding new ways to increase incoming calls to your business.

Strong lead generation tactics should always include these infamous “low-hanging fruit” leads. Prospects who take the time to call and engage in a personal conversation are clearly more valuable and easier to convert than a visitor on your website. But how do you ensure those prospects make the call? With a click to call button of course…. Read more »