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Porting Your Business Number? Here’s What You Need to Know

Number porting gives businesses the option of transferring their existing numbers to another service provider. This process has many advantages, including the following:

But there are some things you should know before you transfer your business number. We will cover a few key considerations and benefits of number porting, and what you can expect when you move your current toll-free numbers to 800response.

According to the FCC, number porting may not always be possible when moving from one geographic location to another. However, this applies to local numbers only, and there are exceptions. We will cover local number porting in a future post. In the meantime, you can read the FCC’s number porting guide for more details. Or you can always contact us to learn about our local number porting options…. Read more » 

Attracting New Customers During COVID-19

Not surprisingly, your customers are your best resource for attracting new business. It’s more important than ever for companies to understand and connect with their clientele. Why?

Because it’s easier to attract and retain customers who feel that the company cares about them as people, and not just as consumers. And businesses can take a variety of approaches to get that message across. In this post, we’ll discuss a few simple methods for attracting new customers, even in a pandemic…. Read more » 

How to Use Customer Insights to Optimize Your PPC Advertising Campaigns

Why? Because marketers often forget that the experience their customers have with their products, services, and their brand can provide everything they need to create valuable ad campaigns. But it doesn’t end at the planning stage.

Your customers provide the key ingredients to success throughout the life of your campaigns. Here are the basic building blocks of PPC advertising campaigns, and how customer insights can inform them.

Determining your target audience should be the first step when creating ad campaigns. But this step is often skipped because advertisers tend to assume they know their target audience before doing any research. … Read more » 

Top 5 Must-Have Features in a Lead Generation and Tracking Solution

Lead generation and tracking campaign success are two of the biggest priorities for today’s businesses. Growing sales pipelines with qualified leads requires a deeper understanding of your marketing performance. But with so many options for lead generation and tracking tools to help meet these priorities, choosing the best solution can be difficult. Here are the top five features to look for when considering a lead generation and tracking solution.

When generating leads, toll-free vanity numbers are incredibly effective. Not only are they proven to be 14 times easier to recall than numeric numbers in advertising; they also increase brand awareness. Memorable vanity numbers will help consumers remember your businesses when they need specific goods or services. Ultimately, this results in generating more inbound leads. Additionally, vanity numbers help qualify leads…. Read more » 

What’s the Difference Between Repeat Callers and Unique Callers?

Each call tracking number from 800response comes with 20 detailed call tracking reports to help our customers obtain valuable business and caller insights. Two of these reports—the Repeat Caller Detail and Unique Caller Detail—offer many benefits if you know how to use them. This post will explain the difference between repeat callers and unique callers, and how to use call tracking reports to improve your advertising strategies and close sales…. Read more » 

3 Custom Reports to Boost & Convert Inbound Leads

No two businesses are exactly the same. That’s why your lead generation, tracking, and analytics tools should be customizable. At 800response, our solutions provide users with the flexibility to customize reports to meet their unique business needs. Here are just three reports from 800response that can be adapted to help you get more inbound leads, and turn them into customers.

Whether you want to route calls to different locations or within the office, 800response has you covered. We can route incoming calls to the nearest office site based on the caller’s zip code or area code. We also offer geo-based call routing, which identifies the physical location of callers and routes them accordingly (very handy for cell phone calls). … Read more » 

Beyond Call Metrics: Caller Insights for the Marketing Manager

Recently, we discussed call tracking metrics, and which ones you should be using in your campaigns. For many marketing managers (or VPs of Marketing, Marketing Directors, etc), any insight into what will ultimately be a successful marketing/advertising/promotions campaign is critical. Now it’s time to get a little more granular with the planning stage.

Call volume trends and consumer profiles can provide useful insights if you know what to look for. Here are a few trends to watch and how they can help you improve marketing campaigns:… Read more » 

Qualify and Manage Leads with Consumer Profiles

Call tracking data is a great tool to use for this first step. This data includes caller demographics, such as callers’ names, addresses, home value, and more. But what if you could obtain even more detailed data?

You can with Consumer Profiles. This feature provides access to more in-depth information on your inbound leads to gain a comprehensive understanding of every new prospect. Once you have this information, you can determine the best way to turn those prospects into customers. Consumer profiles can help manage leads in the following ways:… Read more » 

Traditional Advertising, Still Valuable in a Digital Landscape?

Here are just a few reasons traditional advertising is still valuable, especially when used alongside digital marketing efforts:

While branding is an important part of marketing and advertising, ultimately the goal is to create new business. In a digital world, that means driving more visitors to your company’s website. But they can’t do that if they don’t even know your name. Traditional advertising spots can help introduce you to potential customers and pique their interest. And the more variety in your traditional advertising, the higher your chances of getting people to look you up online. Or notice your web address on a billboard (or a surfboard billboard in some cases)…. Read more » 

Using Call Tracking Metrics to Understand Your Audience

Advertising can be tricky. You want your ads to be clever, intriguing, and original, as well as seen (and responded to) by the right audiences. Many companies invest large amounts of money into outside market research on trends, demographics, and more to get a better sense of how they should present themselves. But it doesn’t have to be that complicated if you know how to use call tracking and call tracking metrics.

The truth is that your best source of marketing data is your incoming calls. Those callers are reaching out to you because of your advertising, so they are the people you want to focus on. And you can obtain invaluable knowledge about them by using a call tracking phone number in your ads. Call tracking metrics provide the data to answer the following questions:… Read more »