There are quite a few misconceptions about 877 toll free numbers. The most common is that they are not truly toll free, which they are. Or some people think they are not as effective as 800 numbers, or other toll free prefixes. Or that toll free numbers in general are not as useful as they were over the last decade or two. We know that’s not true, and we have the customers to prove it.
So, in an effort to show businesses the important role toll-free tracking numbers take on in marketing campaigns, we’ve developed responses to some of the more common misconceptions about 877 toll free numbers…. Read more »
If you work in sales, you know the more data you have about a lead increases the value of that lead and the chances it will convert to a sale. You also know that it’s crucial for sales leaders to track advertising campaigns to improve marketing strategies and guarantee the best return on investment. Most likely, then, you know that exceeding customer expectations ultimately leads to more upsell and cross-sell opportunities.
But what you may not know is that tracking the results of your advertising campaigns should be intuitive, easily accessible, and provide valuable insights into customer needs, agent performance, and revenue growth opportunities. The right call analytics tool offers all of that and ultimately helps sales managers assess performance against industry benchmarks, identify agent knowledge gaps, and create strategies based on data you can actually use…. Read more »
Do you know who your customers really are? Like their call patterns, purchase trends, satisfaction level, household income, or home value? Where do they tend to live? And, what time of day do they tend to call you?
You can answer all of these questions with consumer profiles from 800response. And in this post, we’ll cover all the benefits of this feature and how to use it to improve your marketing efforts.
When you get a toll-free number from 800response, you have access to our addresses and demographics report, which includes basic info on your callers, such as the caller’s name and mailing address…. Read more »
Spring is back! For many people that means flowers, butterflies, and other signs of new life. And it means new revenue opportunities for home improvement businesses. Homeowners often turn to professionals to help with their spring/summer projects. So how can you guarantee they’ll reach out to your home improvement business?
One way is to use vanity toll free numbers in your marketing campaigns. Vanity numbers are proven to have a higher recall rate than numerical numbers. People tend to remember them days, weeks, or even months after seeing or hearing them. No wonder they boost lead generation and increase inbound calls by 25-50%. A vanity number also helps build your brand…. Read more »
The home improvement industry is highly competitive, and these businesses need an edge when acquiring customers. Using a call tracking number informs business owners on the best places and times to reach people with their ad campaigns for optimal results. And consumer profiles provides more in-depth data on callers to help businesses identify and market to their ideal customer, giving them a leg up on the competition.
Franchises (or any business with multiple locations) need to ensure that their customers reach the right location when they call. A call tracking solution with a geo-based routing option can best achieve this goal. Geo-based routing consistently sends callers to the correct location accurately and seamlessly. Call tracking solutions also provide franchisees with visibility into peak caller times, allowing them to adjust staffing levels as necessary…. Read more »
It’s no secret that customer service and the customer experience are now the key differentiators between competing businesses. That’s why companies spend a lot of money on gathering customer data. But the most successful companies know how to use that data to ensure customer satisfaction and understand what motivates their customers.
Kohler is a good example of a company that used customer insights to better understand their customers and give them what they want. Not only did this help Kohler provide better customer service; it also gave them an opportunity to capitalize on the insights they gained to help grow their business…. Read more »
In our last post, we provided some tips on optimizing ad spend in 2021, and now with Q4 quickly approaching, marketers are taking stock of their ad campaigns and their budgets. Call tracking is by far one of the best ways to track campaign success and where to spend advertising dollars. For many companies, most of those dollars are spent on Google Ads, despite the fact that the cost-per-lead for Bing ads is much lower. But we’re not here to compare Google and Bing…. Read more »
If your business plans to invest more money into advertising this year, you should definitely have a strategy. Given the estimated increase in ad spend, it’s also vital that you know which ads get the best results to ensure your ROI. To help you do this, here are three tips for optimizing ad spend in 2021.
People who invest in the stock market are advised to “diversify” their portfolios. By the same token, businesses should diversify how they invest their marketing budgets. Studies show that a combination of online and traditional advertising yields the best results. … Read more »
But how can they know which marketing campaigns are actually getting the desired results? With so much data available to marketers today, making informed decisions can feel nearly impossible. Here are a few tips every home improvement company must know to guarantee advertising success.
Even as the demand for home improvement services grows, strategic ad placement is crucial to keeping up with the competition. Call tracking tools provide vital data on each incoming call, revealing the campaigns with the best outcomes. … Read more »
So if you’re curious about our call tracking solution and how it can benefit your business, you’ve come to the right place!
Here are the top 10 Frequently Asked Questions (and answers) about call tracking from 800response.
Yes! Call tracking numbers provide access to a wealth of information on every inbound call. Caller location, call duration, time of the call, caller addresses and demographics, and which ad campaign prompted the call are just some of the data points you can access through one of our tracking numbers. … Read more »