877 Toll Free Numbers: Common Misconceptions
There are quite a few misconceptions about 877 toll free numbers. The most common is that they are not truly toll free, which they are. Or some people think they are not as effective as 800 numbers, or other toll free prefixes. Or that toll free numbers in general are not as useful as they were over the last decade or two. We know that’s not true, and we have the customers to prove it.
So, in an effort to show businesses the important role toll-free tracking numbers take on in marketing campaigns, we’ve developed responses to some of the more common misconceptions about 877 toll free numbers…. Read more »
Consumer Profiles: Everything You Need to Know
Do you know who your customers really are? Like their call patterns, purchase trends, satisfaction level, household income, or home value? Where do they tend to live? And, what time of day do they tend to call you?
You can answer all of these questions with consumer profiles from 800response. And in this post, we’ll cover all the benefits of this feature and how to use it to improve your marketing efforts.
When you get a toll-free number from 800response, you have access to our addresses and demographics report, which includes basic info on your callers, such as the caller’s name and mailing address…. Read more »
7 Ways 800response Outperforms Google Ads Call Tracking
In our last post, we provided some tips on optimizing ad spend in 2021, and now with Q4 quickly approaching, marketers are taking stock of their ad campaigns and their budgets. Call tracking is by far one of the best ways to track campaign success and where to spend advertising dollars. For many companies, most of those dollars are spent on Google Ads, despite the fact that the cost-per-lead for Bing ads is much lower. But we’re not here to compare Google and Bing…. Read more »
3 Tips to Optimize Ad Spend in 2021 and Beyond
If your business plans to invest more money into advertising this year, you should definitely have a strategy. Given the estimated increase in ad spend, it’s also vital that you know which ads get the best results to ensure your ROI. To help you do this, here are three tips for optimizing ad spend in 2021.
People who invest in the stock market are advised to “diversify” their portfolios. By the same token, businesses should diversify how they invest their marketing budgets. Studies show that a combination of online and traditional advertising yields the best results. … Read more »
Top 10 FAQ’s About Call Tracking from 800response
So if you’re curious about our call tracking solution and how it can benefit your business, you’ve come to the right place!
Here are the top 10 Frequently Asked Questions (and answers) about call tracking from 800response.
Yes! Call tracking numbers provide access to a wealth of information on every inbound call. Caller location, call duration, time of the call, caller addresses and demographics, and which ad campaign prompted the call are just some of the data points you can access through one of our tracking numbers. … Read more »
How to Use Customer Insights to Optimize Your PPC Advertising Campaigns
Why? Because marketers often forget that the experience their customers have with their products, services, and their brand can provide everything they need to create valuable ad campaigns. But it doesn’t end at the planning stage.
Your customers provide the key ingredients to success throughout the life of your campaigns. Here are the basic building blocks of PPC advertising campaigns, and how customer insights can inform them.
Determining your target audience should be the first step when creating ad campaigns. But this step is often skipped because advertisers tend to assume they know their target audience before doing any research. … Read more »
What’s the Difference Between Repeat Callers and Unique Callers?
Each call tracking number from 800response comes with 20 detailed call tracking reports to help our customers obtain valuable business and caller insights. Two of these reports—the Repeat Caller Detail and Unique Caller Detail—offer many benefits if you know how to use them. This post will explain the difference between repeat callers and unique callers, and how to use call tracking reports to improve your advertising strategies and close sales…. Read more »
Traditional Advertising, Still Valuable in a Digital Landscape?
Here are just a few reasons traditional advertising is still valuable, especially when used alongside digital marketing efforts:
While branding is an important part of marketing and advertising, ultimately the goal is to create new business. In a digital world, that means driving more visitors to your company’s website. But they can’t do that if they don’t even know your name. Traditional advertising spots can help introduce you to potential customers and pique their interest. And the more variety in your traditional advertising, the higher your chances of getting people to look you up online. Or notice your web address on a billboard (or a surfboard billboard in some cases)…. Read more »
Why Can’t We Be Friends? Benefits of Joining Traditional and Digital Advertising
Meanwhile, digital marketing advocates view traditional advertising as obsolete and no longer effective. To them, using offline advertising is a sign that a company is stuck in the past. Clearly these two strategies are too different, right?
The truth is that digital and traditional advertising can not only work together, but the combination is shown to yield great results. A digital-traditional marketing mix can benefit businesses in the following ways:… Read more »
Part 2: How to Market to Different Generations Without Gimmicks
Understanding which generations respond to a certain medium helps businesses market to different generations. IF you read our previous post on marketing to different generations, you learned what types of media Baby Boomers and Generation Xers respond to the most. In this post, we cover Millenials and Generation Z.
The Millennial generation was born between 1981 and 1996, and is currently the largest generation, with 80 billion people having $170 million in purchasing power. Yet Millennials are also considered the hardest generation to market to by many businesses, as they were the first generation to completely adopt the internet, giving them both a shorter attention span and the desire for a more personalized experience from advertisers…. Read more »