If you’re reading this, you probably already know that excellent customer service is the key to a successful business. What you may not know is how customer experience analytics from call recordings can give you an edge over your competitors, starting with the experience you provide for customers.
Call recording is fairly common now and standard practice for many businesses. When you add the ability to play back customer conversations through an easy-to-use online interface, you can gain a wealth of information on your customers. The most important of which is getting a pulse on the customer experience…. Read more »
Spring is back! For many people that means flowers, butterflies, and other signs of new life. And it means new revenue opportunities for home improvement businesses. Homeowners often turn to professionals to help with their spring/summer projects. So how can you guarantee they’ll reach out to your home improvement business?
One way is to use vanity toll free numbers in your marketing campaigns. Vanity numbers are proven to have a higher recall rate than numerical numbers. People tend to remember them days, weeks, or even months after seeing or hearing them. No wonder they boost lead generation and increase inbound calls by 25-50%. A vanity number also helps build your brand…. Read more »
Number porting gives businesses the option of transferring their existing numbers to another service provider. This process has many advantages, including the following:
But there are some things you should know before you transfer your business number. We will cover a few key considerations and benefits of number porting, and what you can expect when you move your current toll-free numbers to 800response.
According to the FCC, number porting may not always be possible when moving from one geographic location to another. However, this applies to local numbers only, and there are exceptions. We will cover local number porting in a future post. In the meantime, you can read the FCC’s number porting guide for more details. Or you can always contact us to learn about our local number porting options…. Read more »
Small businesses, particularly ones that are fairly new, need people to take notice of them and what they offer. And they have to do so in a way that really distinguishes them from larger businesses that are more recognizable to people. The most effective way to accomplish this is to use vanity phone numbers in advertising. Vanity phone numbers help small businesses in the following ways:
Studies show that vanity numbers used in multi-channel advertising can increase inbound lead generation by 25 – 50%. The reason for this is that vanity phone numbers are far easier to remember than numeric phone numbers. People are nine times more likely to recall a vanity 800 number compared to a numeric toll-free phone number. This not only puts a business at the front of people’s minds when they need a particular product or service, but it also provides them with a fast and convenient way to contact the business. A vanity 800 number can help small businesses be truly unforgettable…. Read more »
Do you own a small business? Are you constantly told that you need to “network,” but you’re so annoyed with that word that you simply avoid it? You are not alone. You’re also in luck because we spoke with other small business owners who’ve had the same experience.
Most negative experiences with networking start with people who only use networking to forcefully self-promote. While some people do abuse their networks, networking the right away involves a positive exchange between people. In other words, successful networking starts with the right attitude. Even if you cringed while reading that last sentence, we promise that the following tips will be completely painless…. Read more »
For small business owners running their business on a limited budget, it isn’t easy to stay within your means while expanding your market. The good news is that by increasing your company’s overall productivity, you can quickly grow your operations and your reputation.
This week, we have some advice on how to make these goals attainable. Here are five productivity tips for small business owners to help you grow your business.
If you feel like you never have enough time to complete your desired tasks and goals, try organizing your time a little more efficiently. Begin with honest introspection and a detailed look at how everyone within your company spends their current amount of allotted time…. Read more »
You don’t need market research or published studies to know that people watch a lot of TV in this country. But if you do want some stats, here are just a few.
Given these facts, it’s no surprise that TV advertising takes a big piece of the marketing pie for large, well-established companies. Successful businesses from almost every industry use some form of TV advertising to attract new customers. What’s surprising is the fact that many companies and digital marketers don’t see the value in TV advertising. Here are 3 reasons why they should…. Read more »
Setting goals for your small business is a never ending quest. You must continuously pursue your objectives, and that requires continual progress on multiple fronts. What will likely make or break your efforts is how well you can set short- and long-term goals.
When you understand the nuances of what goes into goal-setting and achieving, it won’t matter what obstacles stand in your way, because you’ll be in an optimal position to tackle them.
Here is some advice for any small business owner looking to create better goals and meet them…. Read more »
Before you jump into any tactics, you must first set a goal and set a budget. Without a goal, you will never know where your efforts are going to. Try setting SMART goals (specific, measurable, actionable, relevant, time-bound). These goals give you not only a measure to strive for, but accountability. You will also want to hold yourself accountable to a budget. Pairing each goal with a budget will help you understand your return on investment and if that goal is truly working.
After setting your goals, you should take time to:… Read more »