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How to Use Customer Insights to Optimize Your PPC Advertising Campaigns

Why? Because marketers often forget that the experience their customers have with their products, services, and their brand can provide everything they need to create valuable ad campaigns. But it doesn’t end at the planning stage.

Your customers provide the key ingredients to success throughout the life of your campaigns. Here are the basic building blocks of PPC advertising campaigns, and how customer insights can inform them.

Determining your target audience should be the first step when creating ad campaigns. But this step is often skipped because advertisers tend to assume they know their target audience before doing any research. … Read more » 

Using Call Tracking Metrics to Understand Your Audience

Advertising can be tricky. You want your ads to be clever, intriguing, and original, as well as seen (and responded to) by the right audiences. Many companies invest large amounts of money into outside market research on trends, demographics, and more to get a better sense of how they should present themselves. But it doesn’t have to be that complicated if you know how to use call tracking and call tracking metrics.

The truth is that your best source of marketing data is your incoming calls. Those callers are reaching out to you because of your advertising, so they are the people you want to focus on. And you can obtain invaluable knowledge about them by using a call tracking phone number in your ads. Call tracking metrics provide the data to answer the following questions:… Read more » 

5 Ways Vanity Phone Numbers Bring in New Business During Hard Times

800response has always promoted the benefits of vanity phone numbers. But it is our comprehensive lead tracking and analytics solution that helps businesses optimize advertising efforts and provide exceptional customer experiences for every incoming call. We also understand that lead generation has to start somewhere, especially during an economic crisis.

That’s why we’re taking this opportunity to highlight the value of lead-generating vanity phone numbers. To begin, studies show that companies using vanity numbers as part of their marketing strategy see a 25-50% increase in incoming calls. So if your marketing team is looking for ways to boost inbound leads, here are 5 ways toll-free vanity phone numbers can bring in new business…. Read more » 

Growing Your Business in a Local Market

While the trend is often relegated to food, “buying local” has become a significant credo for all kinds of shoppers. People are rejecting national brands and choosing businesses that help form the backbone of their communities. This movement is born out of more than a desire to “throwback” to the good old days. Consumers genuinely believe in the benefits of going local, and that creates a significant opportunity for small businesses.

However, giant conglomerates still generate their fair share of revenue, so you’ll need to take a proactive approach if you want to establish yourself as a pillar of the community…. Read more » 

Part 2: How to Market to Different Generations Without Gimmicks

Understanding which generations respond to a certain medium helps businesses market to different generations. IF you read our previous post on marketing to different generations, you learned what types of media Baby Boomers and Generation Xers respond to the most. In this post, we cover Millenials and Generation Z.

The Millennial generation was born between 1981 and 1996, and is currently the largest generation, with 80 billion people having $170 million in purchasing power. Yet Millennials are also considered the hardest generation to market to by many businesses, as they were the first generation to completely adopt the internet, giving them both a shorter attention span and the desire for a more personalized experience from advertisers…. Read more » 

How to Market to Different Generations Without Using Gimmicks

The world’s population currently spans several generations, which means businesses have more people to market to than ever before. While all generations expect advertising to be authentic and free of gimmicks, it’s important to remember each age group is unique, with its own distinguishing characteristics. In this 2-part blog series, we’ll take a look at each generation to see what makes them tick, and the ad strategies they respond to the most.

Born between 1946 and 1964, the Baby Boomer generation is the oldest and wealthiest generation, with the most disposable income. With purchasing power of $75.4 million dollars, Boomers make up 40% of consumers. Yet only 10% of advertising markets to this generation. This means advertisers are overlooking a great deal of potential revenue. Most Baby Boomers don’t consider themselves old or irrelevant; therefore, businesses still need to find ways to focus their ad strategies on that “Silver Dollar.”… Read more » 

How to Plan a Successful Media Buying Strategy

Once you have a marketing and advertising campaign ready to go out into the wild, where do you go next? What’s your media buying strategy? Will you go with traditional or digital media? Your strategy should already include your goals, campaign specifications and which media channels (TV, billboard, radio, etc.) will work best to meet that. Your next step is vendor coordination.

Often, what seems most confusing in a media buy is coordinating all the offers each vendor presents to you. Do they meet your needs for the campaign? Are the cost-effective to your budget? For each channel, you need to asses exactly what they will be offering you and how closely their offerings match up to your goals. You may find that one vendor suites all your needs – or a host of vendors fill different gaps in your strategy. Once selected, though, more decisions arise…. Read more » 

Traditional Advertising Trends for 2019

A new year has begun, and businesses across the country are looking for creative ways to increase revenue. Traditional advertising is often looked over, but there are many reasons to consider traditional ads. Studies show 35% of companies are planning to boost their ad spend in 2019, with nearly half intending to increase their ad allocation for traditional marketing mediums, such as radio and television. If you’re creating your marketing strategies for the new year, these traditional advertising trends will influence your success in 2019…. Read more » 

Best Local Advertising Strategies for Small Businesses

Before you jump into any tactics, you must first set a goal and set a budget. Without a goal, you will never know where your efforts are going to. Try setting SMART goals (specific, measurable, actionable, relevant, time-bound). These goals give you not only a measure to strive for, but accountability. You will also want to hold yourself accountable to a budget. Pairing each goal with a budget will help you understand your return on investment and if that goal is truly working.

After setting your goals, you should take time to:… Read more » 

Lead Generation and Marketing Strategies for Independent Contractors

Last week, we introduced our 3-part blog series on marketing yourself as an independent home improvement contractor. This week we’ll discuss lead generation and marketing strategies for independent contractors.

Whether you’re just starting out as a home improvement contractor or you’re an old pro, it’s crucial that you know the best ways to market yourself and generate leads to build your business. There’s an overwhelming number of ways you can do this, but they may not all be equally effective…. Read more »