Archive for Advertising Response

Why Businesses Still Need Traditional Advertising

The word “traditional” can mean different things to different people.  For some, it can bring to mind something customary with a strong history.  But for others, it can evoke feelings of being stuck in the past and an unwillingness to change with the times. The latter reason is why many businesses are wary of still using traditional advertising, fearing that they will be passé and ineffective if they don’t switch over entirely to digital.

But evidence shows traditional advertising still holds a great deal of value, even amidst all of the digital advertising strategies that we continue to see.  Here are three reasons to make sure traditional advertising remains a part of your strategy…. Read more » 

Many Ways to Increase Advertising Response Rates

As a successful business owner, you already understand the value of advertising. After all, how is your customer going to find you if they don’t know you exist? So, there are many ways to get your message out there and make your potential customers aware of your existence. However, the savvy business owner is the one who further understands how that advertising results in the most desirable return on investment (ROI). Therefore, the need arises to increase advertising response rates as much as possible…. Read more »