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Archive for Advertising Response

Consumer Profiles: Everything You Need to Know

Do you know who your customers really are? Like their call patterns, purchase trends, satisfaction level, household income, or home value? Where do they tend to live? And, what time of day do they tend to call you?

You can answer all of these questions with consumer profiles from 800response. And in this post, we’ll cover all the benefits of this feature and how to use it to improve your marketing efforts.

When you get a toll-free number from 800response, you have access to our addresses and demographics report, which includes basic info on your callers, such as the caller’s name and mailing address…. Read more » 

Common Misperceptions About Vanity 800 Numbers

Are you hesitant to use vanity 800 numbers in your advertising because you think they are no longer relevant? Or do you think adding vanity numbers to your marketing mix is too much of an investment in time and money? If you answered yes to either question, you’re one of the many people who share common misperceptions about vanity 800 numbers.

But that’s okay, because we’re here to give you the inside scoop on using vanity numbers for your business. If you’re considering a toll-free or vanity 800 number for your advertising efforts, don’t let these common misperceptions deter you from reaping the benefits of vanity numbers…. Read more » 

The Art of Lead Generation: From Click to Call to New Sales

While you may not think of lead generation as an art, you certainly recognize its value when the end of the quarter is closing in and you haven’t met your sales goals. At 800response, we specialize in the art of lead generation, and that includes finding new ways to increase incoming calls to your business.

Strong lead generation tactics should always include these infamous “low-hanging fruit” leads. Prospects who take the time to call and engage in a personal conversation are clearly more valuable and easier to convert than a visitor on your website. But how do you ensure those prospects make the call? With a click to call button of course…. Read more » 

Vanity Toll Free Numbers Help Home Improvement Businesses Spring Forward

Spring is back! For many people that means flowers, butterflies, and other signs of new life. And it means new revenue opportunities for home improvement businesses. Homeowners often turn to professionals to help with their spring/summer projects. So how can you guarantee they’ll reach out to your home improvement business?

One way is to use vanity toll free numbers in your marketing campaigns. Vanity numbers are proven to have a higher recall rate than numerical numbers. People tend to remember them days, weeks, or even months after seeing or hearing them. No wonder they boost lead generation and increase inbound calls by 25-50%. A vanity number also helps build your brand…. Read more » 

Call Tracking with Local 800 Numbers

But how do you use call tracking with local 800 numbers? This post will tell you everything you need to get started.

There are several ways to track campaign performance, depending on the type of advertising you use and the call-to-action (CTA) in your ads. For example, if you run online ads, like pay-per-click (PPC) campaigns or banner ads, you can use unique toll-free numbers to track clicks and incoming calls. But, if you run traditional ads, like radio or billboard campaigns, you’ll want to use a more memorable phone number. … Read more » 

Improve Sales Conversions with Consumer Profiles

Consumer Profiles provides essential information on each inbound caller with specific data points, such as age and income range, marital status, home value range, presence of children, and much more. This data helps build a comprehensive analysis of every caller, which can be applied in many ways. In this post, we’ll cover three of those.

Call Tracking is a very effective tool for knowing when and where to advertise for best results. But Consumer Profiles takes call tracking a step further for even more effective campaigns. Consumer Profiles provides in-depth data on every caller so you know exactly who is more likely to respond to your advertising efforts. … Read more » 

7 Ways 800response Outperforms Google Ads Call Tracking

In our last post, we provided some tips on optimizing ad spend in 2021, and now with Q4 quickly approaching, marketers are taking stock of their ad campaigns and their budgets. Call tracking is by far one of the best ways to track campaign success and where to spend advertising dollars. For many companies, most of those dollars are spent on Google Ads, despite the fact that the cost-per-lead for Bing ads is much lower. But we’re not here to compare Google and Bing…. Read more » 

3 Tips to Optimize Ad Spend in 2021 and Beyond

If your business plans to invest more money into advertising this year, you should definitely have a strategy. Given the estimated increase in ad spend, it’s also vital that you know which ads get the best results to ensure your ROI. To help you do this, here are three tips for optimizing ad spend in 2021.

People who invest in the stock market are advised to “diversify” their portfolios. By the same token, businesses should diversify how they invest their marketing budgets. Studies show that a combination of online and traditional advertising yields the best results. … Read more » 

Grow Your Home Improvement Business with 800response and NAPAC

NAPAC contractors have access to an elite network of providers for marketing and other services. By providing access to these services, NAPAC helps its members grow their business while reducing costs. NAPAC offers a variety of benefits to its members. And as a NAPAC provider, 800response works with its members in the following ways:

NAPAC members receive exclusive lead generation tools for both on and offline marketing, plus lead generation training. At 800response, we provide the largest collection of toll-free vanity numbers available today. We know custom 800 numbers increase inbound leads because studies show that vanity numbers are 14 times easier for people to recall than numerical phone numbers. This increases inbound calls by 25 to 50% when used in multi-level advertising campaigns…. Read more » 

Home Improvement Companies: Must-Know Tips for Measuring Advertising Success

But how can they know which marketing campaigns are actually getting the desired results? With so much data available to marketers today, making informed decisions can feel nearly impossible. Here are a few tips every home improvement company must know to guarantee advertising success.

Even as the demand for home improvement services grows, strategic ad placement is crucial to keeping up with the competition. Call tracking tools provide vital data on each incoming call, revealing the campaigns with the best outcomes. … Read more »