It is easy to go online and find a great number of articles with statistics on the growth of online advertising and the (alleged) decline of traditional advertising. Concerning, right? But look closer and you will see virtually all of these statistics are about how more companies are sinking their money into online-only advertising strategies, with little to no information on whether or not this method actually works. And there’s a simple reason for that: It doesn’t.
Yet what you WILL find are numbers on how many people are installing ad-blockers to keep from seeing online advertisements. Spoiler Alert – It’s a lot. And no wonder, with studies showing that 75% of people greatly dislike pop-up ads and other such online advertisements, finding them obstructive and intrusive. People are doing whatever they can to avoid these marketing techniques, rendering the investments so many companies are putting into them pointless…. Read more »
The word “traditional” can mean different things to different people. For some, it can bring to mind something customary with a strong history. But for others, it can evoke feelings of being stuck in the past and an unwillingness to change with the times. The latter reason is why many businesses are wary of still using traditional advertising, fearing that they will be passé and ineffective if they don’t switch over entirely to digital.
But evidence shows traditional advertising still holds a great deal of value, even amidst all of the digital advertising strategies that we continue to see. Here are three reasons to make sure traditional advertising remains a part of your strategy…. Read more »
As a successful business owner, you already understand the value of advertising. After all, how is your customer going to find you if they don’t know you exist? So, there are many ways to get your message out there and make your potential customers aware of your existence. However, the savvy business owner is the one who further understands how that advertising results in the most desirable return on investment (ROI). Therefore, the need arises to increase advertising response rates as much as possible…. Read more »